Video Arts and its sister-company Tinopolis Interactive have developed ten customised, job-related apps for learndirect, the online learning provider.
Called ‘Fit for the job’, the apps cover key skills to help individuals get a new job or progress at work such as assertiveness, time management, interview skills and delivering presentations.
Each of the apps lasts 15 to 20 minutes with an introduction from Matthew Horne and high quality video clips featuring well-known actors such as James Nesbitt, Dawn French, John Cleese, Hugh Laurie and Kris Marshall. Multiple-choice exercises in the apps help people to check whether they understand concepts and there are also links to further development resources.
“Apps offer a quick and convenient way for people to develop their skills,” said Peter Shufflebotham, head of learning content at learndirect. “In the current economic climate, there are more and more people who want help to find a job. We wanted to create apps that would be useful to a wide audience, not just first-time entrants to the workplace but people already in a job who are looking for something better, as well as those who’ve been made redundant. These people don’t necessarily need the basics, such as what to wear for interviews, but they may need to brush up on sales skills, for instance. These apps can help them to do this in a timely way, like on the train or bus travelling to an interview or a meeting.”
When setting the specification for the apps, learndirect was keen to include video. “Video can put a point across succinctly and effectively,” said Peter Shufflebotham. “Video Arts was the natural choice for content because we’ve worked with them before on our NVQ courses. Their video content is engaging and effective. People can identify with the characters and the humour helps to make the learning memorable.”
Martin Addison, Managing Director of Video Arts, said: “Video-rich mobile learning is a growth area in organisational development, as smartphones and tablet computers have brought in a dynamic, new way to consume learning content. In corporate training, the concept of providing short chunks of learning just-in-time is well established. Now the technology is there to fully embrace that principle.”
learndirect will evaluate the success of its new apps by monitoring sales and customer feedback. The apps were created to learndirect’s specifications by the Tinopolis Group, one of the UK’s largest independent TV and new media production companies, of which Video Arts is a part.
About Video Arts
Video Arts (videoarts.com) has been the UK’s leading provider of video-based learning since 1972, when it was founded by John Cleese and Sir Antony Jay, who wrote the Yes, Minister TV series. The company has moved from 16mm films, VHS, DVD and CDROM to online video. It now provides a digital library of 2,700 video clips and 57 e-learning courses. It has won over 200 awards for its learning content.