Openet, the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers, today announces its number one ranking in Infonetics’ semi-annual policy report, entitled “Policy Management, Worldwide and Regional Market Share, Size and Forecasts.” The report finds that operators’ policy management needs are evolving from bandwidth management to innovative value added services; and that operators have begun to replace initial policy management solutions with more robust offerings that will enable that evolution.
Since the launch of its Policy Manager product in 2008, Openet has steadily captured market share from legacy vendors and, according to the Infonetics report, currently holds 9 percent of the policy market overall and leads in wireless policy management. Openet’s market share rank increased from third position one year ago.
“The worldwide policy market continues to see healthy growth, as operators invest in solutions to help them better utilize network resources and deliver value-added services and capabilities, and Openet has steadily increased its market share over the last few years,“ said Shira Levine, directing analyst for next generation OSS and Policy at Infonetics Research and author of the report. “Operators are shifting their focus from out-of-the-box solutions that allow them to solve specific pain points to robust, scalable, convergent solutions that enable service, pricing and subscriber experience innovation. Realizing this evolution will require network-grade software offerings, which seamlessly integrate network and subscriber control, monetization and visibility.”
The policy management market is poised to grow from $419 million in 2010 to more than $1.6 billion in 2015, according to the report. Further, the report finds that that policy management market is maturing with operators shifting their focus from basic traffic and congestion management to pricing model and subscriber experience innovation with uses cases that increase revenue and subscriber loyalty. This evolution will entail moving from simple, low-throughput policy management solutions to integrated subscriber-aware policy and charging solutions; from single-network to convergent solutions; and from data-only solutions to those that function across voice, data and multimedia/video services. To this end, the report finds that operators have begun to replace their initial “out-of-the-box” policy management systems that were designed to address simple point problems with more robust solutions to handle a vast array of use cases and enormous transactional throughput.
“Openet’s move into the first position is a direct result of the company’s ‘trifecta’ offering including policy management, real-time charging and subscriber data management," said Michael Manzo, CMO of Openet. "As an innovator, Openet has not been riding the growth of the policy market—we’ve been leading it, first in our software innovation and now in market share.
“This is clearly evident in our global deployments and award-winning software,” said Manzo. “This report validates Openet’s position that point solutions are a dying breed and that integrated policy management, real-time charging and subscriber data management – the ‘Trifecta’, as Infonetics termed it – are the solutions that the world’s largest and most innovative operators will require to evolve their businesses.”
Openet (openet.com) is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today’s operators must know their subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwide such as Vodafone, Orange, AT&T and Verizon.