The web-based magazine published by specialty chemicals company LANXESS has been given a facelift: Following a significant overhaul, the WebMagazine is now even more clearly arranged and user-friendly. The most important features of the new version comprise an updating of the layout with a clearly structured overview of topics, an extended search and archive function and a convenient print option. In addition, the website was optimized for mobile devices. So users can access the WebMagazine stories easily even on the go.
The LANXESS WebMagazine is published not only in German and English but also in six other languages. Entertaining stories that both enthrall and instruct give an insight into the multi-faceted world of chemistry. Examples include why golf balls with a core of high-performance rubber fly further, how iron oxide pigments make our world more colorful and what matters most in drinking water treatment.
This online medium, which was launched in August 2007, does more than simply supply information on LANXESS products and their applications. The readers are also shown in words and pictures how the company supports educational initiatives and counters the shortage of skilled staff or what role the topic of sustainability plays at LANXESS.
In 2009, LANXESS received two awards from U.S. independents MerComm, Inc. for this innovative form of reporting. Convening in New York, a panel of judges comprising more than 100 communications experts conferred a Gold Mercury Award on the WebMagazine in the “Public Relations – Websites/Internet Magazine” category. The company also received a Silver Galaxy Award in the marketing category for “Community Awareness”. MerComm, Inc. has been honoring the world’s best publications in different communication sectors with these prestigious prizes since 1987.
The WebMagazine can be accessed at webmagazine.lanxess.com. Readers can also subscribe to a newsletter that informs them promptly every time a new article is posted.
LANXESS (lanxess.com) is a leading specialty chemicals company with sales of EUR 7.1 billion in 2010 and currently around 14,850 employees in 24 countries. The company is represented at 45 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals.