Free press releases distribution network?

Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Awareness and Usage of Smartphone Apps inside Cars Remains Low in Europe Reports Frost & Sullivan - Frost & Sullivan recently published its, Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car
Awareness and Usage of Smartphone Apps inside Cars Remains Low in Europe Reports Frost & Sullivan

 

PRZOOM - /newswire/ - London, United Kingdom, 2011/03/17 - Frost & Sullivan recently published its, Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

A recent Frost & Sullivan survey on consumer preferences for smartphone applications (apps) and usage within cars reveals that unlike the general perception that awareness and usage of such apps is soaring, actual awareness among European car owners is very moderate and daily usage is, in fact, low.

Frost & Sullivan (automotive.frost.com) recently published its, Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car, for which the consulting firm surveyed 1,911 customers across Germany, Italy, the United Kingdom and France to assess preferences and willingness to pay for smartphone apps and usage inside the car. The survey measured usage of infotainment and apps solutions and gauges perceptions toward existing and potentially new infotainment concepts.

"The most popular smartphone apps are navigation and live traffic information, yet they are used less than one hour at a time," says Frost & Sullivan Research Analyst Praveen Chandrasekar. "Thus, for car manufacturers looking to add car-related apps, the emphasis should be on providing basic drive and vehicle information apps while recognizing that these apps may be used at first in a limited capacity."

Currently, car owners are getting most apps free. As they become more dependent on basic apps, usage is expected to increase and the uptake of apps that are currently perceived as secondary or tertiary may increase.

"However, car manufacturers should not depend upon car-related apps to be significant revenue opportunities," notes Chandrasekar. "Rather, car-related apps along with HMI concepts built-in to cars could be utilized as the draw for more vehicle sales overall among the car brands who embrace these technologies."

The survey also shows that Bluetooth connections are preferred over cable connections by car owners. As Bluetooth technology advances, it is expected that it will become the standard in the minds of car owners.

While Bluetooth connections may be offered as an optional feature, car manufacturers may eventually be pressured to include it as a standard feature. The most popular HMI concept combination uses individual buttons (for input) and a visual display (for output). Thus, these should be the focus of any HMI system development.

The survey shows that most important car-related attributes are responsive handling and performance, innovative technology and intelligent use of interior space. Thus, it is no surprise that the top-three brands: BMW, Audi and Volkswagen to be purchased in the future are associated with these attributes. Other car brands looking to have a competitive edge on future buyers should focus on these factors and market the inclusion of such features in their cars.

If you are interested in more information about Frost & Sullivan's Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car, please send an email with your contact details to Katja Feick, Corporate Communications, at katja.feick[.]frost.com.

Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car is a part of the Market Insights – Automotive & Transportation subscription, which also includes research on Strategic Analysis of the Canadian Cabin Air Filter Aftermarket, Benchmarking Key Performance Indicators for Aftermarket Distributors, Strategic Analysis of the North American Oil Filter Aftermarket, Global Electric Vehicles Incentive Database Update, European Powertrain Technologies Database – 2010, and North American Spark Plug Aftermarket, among others. These Market Insights are part of Frost & Sullivan Growth Partnership Service.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

Executive Analysis of European Consumers' Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car / 9832

twitter.com/frost_sullivan | facebook.com/FrostandSullivan

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Automotive/Trucking/RV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Automotive/Trucking/RV articles,
CATCH Visitors via Your Competitors Announcements!


Awareness and Usage of Smartphone Apps inside Cars Remains Low in Europe Reports Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Katja Feick 
+49 (0) 69 7703343 katja.feick[.]frost.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Automotive/Trucking/RV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Frost & Sullivan / Company Profile


Read Automotive/Trucking/RV Most Recent Related Press Releases:

Frost & Sullivan Honors Interstate Batteries® as the Overall Best Brand of Automotive Batteries in the United States
R&D on Autonomous, Connected, and Electrification Technologies Creates Double-digit Growth Opportunities Finds Frost & Sullivan
Adoption of Integrated Gamification Technologies Boosts Growth in Automotive Ecosystem Finds Frost & Sullivan
RevMotiv Technology Co. and Lingzhong Technology to Create Electric Motors for Public Buses in China
MAN Group Unveils New MAN Vehicles Equipped with RIO Box as Standard
Frost & Sullivan Honors Greenlots with its Product Leadership Award
Frost & Sullivan Honors IriTech for Leading Iris Biometrics to New Frontiers in Mobile, AR/VR and Automotive Markets
Corporate Mobility Solution Providers Leverage a Sophisticated, Partnership-based Ecosystem Finds Frost & Sullivan
eRetailing, Telematics and Service Aggregation Boost Evolution of Global Automotive Aftermarket in 2017 Finds Frost & Sullivan
Frost & Sullivan Names Drivewyze Company of the Year

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  RightITnow Ltd

Visit  SKS Media | SKS Associates Ltd

Visit  BizJobs.com







 
  ©2017 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today