Through challenging economic periods, returning to business fundamentals is often the answer. For Anthony Campisi, the founder and Chief Executive Officer of Annodyne, Inc., solid business fundamentals have always been at the core of his nearly 10-year-old business, but what distinguished their success in 2010 was the company’s ability to continue refining traditional principles in the ever-evolving digital age.
Annodyne, one of the Mid-Atlantic region’s leading digital marketing firms, has always kept ahead of the curve helping clients in a variety of industries including healthcare, travel, tourism and higher education, in leveraging traditional marketing techniques with new technologies and new media.
“Especially in a down economy, creating and measuring truly effective marketing campaigns in not only traditional or more established media, combined with Internet-based media, is critical for our clients,” said Campisi. “When our clients are successful, then we are successful, and in the past year we have continued to help our clients grow, which has helped Annodyne grow.
“Our focus has always been on building digitally fluent businesses,” Campisi said. “This next year promises even more growth and opportunities for our clients and our company. Already in 2011, we’ve opened a second office to house our expanding online marketing and media team to better serve our existing clients, and we are again planning a move to new, larger facilities by the end of this year.”
Annodyne has also experienced significant growth in Internet business consulting, as businesses recognize that the strategic planning is as critical, if not more so, than the tactics essential to their marketing.
“There are more and more businesses realizing that business in the age of the Internet is a more complex environment than any traditional marketing environment they have previous experience with,” Campisi explained. “It’s more than simple online advertising with a nod towards social media. Those that do it successfully understand it is more complicated. Even the website has been raised to heights of greater complexity, with high performance, high engagement web destinations that support a company’s core business goals. Annodyne’s clients are benefitting from our very significant expertise in that area developed over the course of the past decade. They recognize that Annodyne can help accelerate their success as well as measure the impact of their marketing investment.”
Through their proprietary Annotrak™ platform, Annodyne offers their clients a one-of-a-kind platform that measures marketing campaign results across all media, including print, outdoor, television, radio, and especially online.
Annodyne continues to deliver numerous successes in online marketing for their clients, especially in lead generation through online channels. The company also enjoys a unique relationship and standing with Google, a competitive advantage for Annodyne’s clients.
In reviewing Annodyne’s success in 2010, Campisi noted “we’ve continued to impart change in the way our clients in higher education market themselves, helping colleges and universities recruit top candidates, and leverage new technologies and new media, especially social media, in their overall marketing mix. New higher education clients we’ve gained in the past year are the University of Arizona, Montgomery County (PA) Community College, Dartmouth College and the University of North Carolina, among others.”
Annodyne’s success with clients in travel and tourism also continued over the past year, with new clients including the Los Angeles Zoo, as well as the evolution of its work for the Ann Arbor (Michigan) Convention & Visitor’s Bureau.
“Our work as the agency of record for Ann Arbor involves us at many levels,” said Campisi. “In 2010 we rebranded the city of Ann Arbor and created a new, integrated marketing campaign that included a new logo and tagline which are incorporated on a wide variety of online and offline mediums, as well as non-traditional placements including digital billboards with social media feeds and custom Facebook applications. Ann Arbor experienced unprecedented results in hotel bookings and visitors in 2010 which we expect will continue well into 2011 and beyond.”
Campisi and his Annodyne team continue to research and study new technologies and pursue new ways to help their clients build better marketing systems, with better measurement of traditional elements. Utilizing Annotrak™, they are able to eliminate marketing elements that are not working, and integrate new, digital elements that are grounded in traditional principles, leveraging them in new media for greater return on investment.
Annodyne (annodyne.com), which celebrated its ninth year in business in early 2010, continued to grow over the past year. Among Annodyne’s achievements is the addition of eight new employees. The company also continued their national client expansion, with clients now in 13 states. Among their new clients added in 2010 were: Saint Gobain North America; Met-Pro; Merck; Meals on Wheels Association of America; Versteel; and Martin Guitar.
Campisi also served as a guest speaker at the Executive MBA (EMBA) Council Northeast Regional Meeting at Yale University in April 2010, and delivered a second presentation later in the year to their national membership base via webinar in September. In June, he spoke at the 2010 Graduate Management Admission Council’s annual industry conference in San Diego. He was also appointed to the board of directors for Campus Philly, adding to his community and charitable involvement in the region.