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SYSPRO Enters the South East Asia Market - Singapore office opening strengthens ERP vendor's commitment to customers and resellers in growth market
SYSPRO Enters the South East Asia Market


PRZOOM - /newswire/ - Johannesburg, South Africa, 2011/03/07 - Singapore office opening strengthens ERP vendor's commitment to customers and resellers in growth market.

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SYSPRO, a global and independent developer of enterprise resource planning (ERP) software, has opened an office in Singapore with the acquisition of Seven River Pte Ltd. The establishment of a South East Asia hub forms part of SYSPRO's global expansion program, providing customers and value-added resellers with enhanced-levels of product support from a dedicated SYSPRO team.

All employees of Seven Rivers have been accommodated in SYSPRO Singapore's operations, while Seven Rivers' existing customers have been integrated with SYSPRO's already established customer base in the region.

"Singapore is perfectly located to operate as our central hub in Asia and this move demonstrates our positive outlook for the region, " says Shaun Butler, General Manager, SYSPRO Asia Pacific. "The opening of SYSPRO Singapore will benefit our existing customer and reseller base, with access to SYSPRO's global resources, ranging from training and product support to expert consultancy".

Further investment, in the form of improved infrastructure and staff training, will flow into the venture to better equip local staff and resellers with knowledge and skills to deliver the full spectrum of SYSPRO solutions in line with customer requirements.

SYSPRO CEO, Phil Duff, explains that the strategic importance and increasing global reliance on Asia's manufacturing industry has resulted in demand for enterprise resource planning solutions that are specifically suited to the discrete manufacturing, distribution and engineering sectors.

"Our sector expertise, developing enterprise resource planning software for the manufacturing and distribution industry over the past 33 years, ensures that we are in a unique position to grow our market share across the whole of Asia." In order to ensure a smooth transition for existing Seven Rivers customers in the region, the founder, Tai Yew Hee, has been retained by SYSPRO as Principal Consultant in the Singapore office. The office will be managed by Ronnie Sarkar, Sales Director of SYSPRO Asia Pacific. Sarkar is a veteran in the information technology sector with more than twenty years of sales and channel experience in Asia.

"We follow a channel-centric approach, with local value-added resellers acting as an extension of the SYSPRO team across the region," say Butler. "We are eager to grow our network, with new resellers carefully selected to ensure that they have the skills to offer our customer base quality consultancy in terms of system design, implementation, training and technical support".

SYSPRO's new Singapore office will also enable the company to forge closer relations with its current customer base, with easier access to support and improved system optimization.

"The use of ERP software in Asia is growing rapidly. Many potential customers are looking to improve the efficiency of their businesses by using ERP systems. SYSPRO will be working closely with its channel to provide local companies with customizable and intuitive software that drives business efficiency," concludes Duff.

SYSPRO ( is one of the longest standing and largest independent, international developers and vendors of enterprise business solutions. SYSPRO has a proven track record of managed sustainable growth and is operational in over 60 countries, across six continents with over 1500 channel and support partners. By deploying the latest technology, backed by a truly dedicated and professional team, SYSPRO provides world-class software solutions backed by world-class service for more than 14 500 licensed companies across a broad spectrum of industries.

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SYSPRO Enters the South East Asia Market

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