PRZOOM - /newswire/ -
Bay Shore, NY, United States, 2011/03/03 - Lawrence has been selected for the 3rd consecutive year as queue management provider for the Global Shop registration area. The Company is also unveiling its Split Screen Call Forward Media Platform.
Lawrence, a Tensator Group Company – (Booth #4138) and world leader in queue management solutions, has been selected for the third consecutive year as the queue management provider for the Global Shop Registration Area.
Lawrence worked with Global Shop to custom design this year’s registration area for an optimum “retail customer” wait time experience. Attendees will experience the next gen in customer line management systems that speed “customers” through registration, and maximize efficiency while providing information and entertainment -- exemplary of what leading retailers can implement immediately to enhance their customers’ in-store journey.
Lawrence will illustrate its new SLQ3000 call-forward media platform which combines split screen technology so that when customers are called forward the media continues to play. The system is proven to reduce both wait times by up to 30% and customer walk-aways by up to 96%.
“This is an advancement for organizations that wish to increase brand presence within the queue. As it’s integral to the call forward system it eliminates the requirement for installing additional and costly media platforms. The major benefit for retailers and brand owners is that customers waiting in line are, of course, a captive audience,” said Bill Vetter, General Manager for Lawrence.
In addition to showcasing its technology at Global Shop’s registration area, attendees will be able to experience Lawrence’s complete retail solutions at Lawrence’s Booth #4138. These include, TensamediaTM an exciting range of media platforms that increase impulse purchase and margins. Dispersed Queue Ticketing ticket controlled systems for multiple transactions and maximum efficiency and In-Queue Merchandising, turning customer flow into cash flow.
To arrange a meeting at Global Shop 2011 please contact Lisa De Marco, Marketing Manager on 631 404-5628.
About Lawrence, a Tensator Group Company
Lawrence (lawrencemetal.com), a Tensator Group Company, is a global leader in customer queue management systems, crowd control, and hospitality products. Lawrence empowers blue chip retailers, international airport terminals, major exhibitions, leisure and entertainment venues, construction sites, restaurants, hotels and financial institutions to speed customer flow through their queue lines improving operational efficiency and customer satisfaction. Lawrence helps eliminate lost sales through walk-aways and drives high value impulse sales with its range of customer queue management solutions. The company offers consulting services and 3D design capabilities along with the industry’s largest range of queue management products available.
About GlobalShop 2011
GlobalShop 2011 (globalshop.org) is the largest global tradeshow for retail designers and brand marketers, featuring more than 800 exhibitors of fixtures, digital signage, visual merchandising and in-store marketing products.