Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces its Gold-Level Sponsorship of the Adobe Omniture Summit to be held in Salt Lake City on March 8-11. Silverpop will educate conference attendees about the importance of cart abandonment recovery strategies through a joint presentation with Silverpop client DEMCO.
Abandoned shopping carts continue to be a major challenge for retailers and ecommerce companies, with the average abandonment rate at roughly 70 percent. As part of a move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, leveraged their Adobe SiteCatalyst, powered by Omniture, and Silverpop Engage integration to implement a three-part cart abandonment email program. As a result, the automatically triggered emails deliver 97 times the revenue (per email ) than DEMCO's standard, promotional emails.
"We look forward to the opportunity to demonstrate how a seamless integration between our Engage platform and a strong web analytics solution like Adobe SiteCatalyst can not only strengthen a campaign, but significantly impact revenue," said Will Schnabel, vice president of business development for Silverpop with a particular focuses on alliances and partnerships. "Success stories such as DEMCO's highlight Silverpop's strong commitment to maintaining a comprehensive network of industry leading partners, which gives our customers nearly effortless access to the most sophisticated marketing technologies available."
Silverpop's session at the Summit will be led by its vice president of industry relations Loren McDonald and Lisa Moling, E-Marketing Manager for DEMCO. In addition to leading this informative discussion, Silverpop will also participate in the Partner Showcase, giving attendees the chance to view the latest technology advances in email marketing.
Silverpop (silverpop.com) is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.