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China Expert Shaun Rein Head of China Market Research Group to Chair Digital Marketing Conference - China Expert, Shaun Rein, Managing Director, China Market Research Group, expert on China's blogosphere will chair IQPC’s Digital Marketing Communication China 2006 on how MNCs in China can integrate digital marketing into their China strategies
China Expert Shaun Rein Head of China Market Research Group to Chair Digital Marketing Conference

 

PRZOOM - /newswire/ - Shanghai, China, 2006/09/16 - China Expert, Shaun Rein, Managing Director, China Market Research Group, expert on China's blogosphere will chair IQPC’s Digital Marketing Communication China 2006 on how MNCs in China can integrate digital marketing into their China strategies.

   
 
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Noted as one of the premier conferences on digital marketing in China, IQPC’s Digital Marketing Communication China will be held from November 29-30, 2006 in Shanghai. The two-day event will host some of the world’s leading experts on digital marketing and will provide a forum for industry insiders to share China specific insights on digital marketing.

Slated speakers include Mr. Ed Elworthy, Brand Communication Director of Nike China, and Mrs. Li Yi Fei, Managing Director of MTV China.

“I am honored to chair IQPC’s conference on digital marketing communication China 2006,” Shaun Rein says, “As Chinese consumers focus more and more on the internet as a form of social communication and information exchange, companies have to adjust their marketing strategies to compensate. Web 2.0 is quickly becoming critical to companies’ marketing success and failure.”

Digital Marketing Communication China 2006 is specifically designed to help answer some of questions MNCs face in China, including:

• What are the existing and future consumer insights?
• How to design your digital marketing strategy to make it the most content & channel creative and attractive?
• What can you do to maximize the benefit from the new digital technologies while avoiding the drawbacks?
• What is 3G’s application & development trend in China?
• How to effectively evaluate your digital marketing performance?
• How to do brand partnering to increase your digital marketing reach?

Additional information on IQPC’s Digital Marketing Communication China 2006 (iqpc.com), including registration materials, can be found by visiting IQPC's homepage.

 
 
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China Expert Shaun Rein Head of China Market Research Group to Chair Digital Marketing Conference

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