“While most online ordering companies try to squeeze your unique requirements into their system, Real Time Ordering adapts its system to match each restaurant’s business needs and unique flavor,” commented RTO vice-president of operations Emad Farraj. “Whether it’s an iPhone application, a create-your-own pizza wizard, multiple delivery regions, or a special coupon or topping strategy, RTO delivers a solution that gives restaurant companies exactly what their brands need.”
The RTO/SpeedLine integration includes automatic web menu updates, real time order quotes, and seamless coupon code functionality.
Among the first restaurant chains to take advantage of the new integration is Salem, Oregon-based Figaro’s Pizza. Figaro’s vice-president of marketing Holly Earle-Schultze comments, “As a customer of both RTO and SpeedLine, I gladly endorse both companies. The initial integration and on-going data merging between these systems work very well together. Throughout the growth of our online ordering program, there have been very few errors; however, when something does need immediate attention, both SpeedLine and RTO are quick to respond with a solution. Online coupons, automatic updates to menu item PLUs, and mobile capabilities are all items we’re excited to move forward with and are glad to be partners with SpeedLine, RTO, and Pizza.com.”
Naked Pizza co-founder and director of operations Brock Fillinger adds, “We chose to partner with SpeedLine and RTO because they understand our need for in-store and online ordering systems that authentically engage our customers and build loyalty and brand advocacy.”
“As a brand built on an ambitious social mission,” Fillinger explains, “Naked Pizza envisioned an ordering system that would transcend the transaction and delight our customers in intelligent and sustainable ways. Speedline and RTO have delivered, helping us address the myriad complexities of launching Naked Pizza globally in just over a year, and putting us on track to open more than 50 stores this year with more than 400 in the pipeline.”
“Online ordering is fast becoming a competitive requirement for delivery and carryout restaurants,” said SpeedLine president John de Wolde. “As the percentage of sales coming in through online and mobile channels increases, a seamless integration with the point of sale system at the restaurant is a critical factor in keeping speed of service up and labor costs down.”
The RTO integration also provides mobile marketing services to drive more revenue from the restaurant user’s database of online customers, and connects SpeedLine users with Pizza.com, the most comprehensive directory of pizzerias on the Internet.
About Real Time Ordering
RTO (realtimeordering.com) provides online ordering solutions that cater to hospitality companies’ individual needs. An experienced provider of corporate and franchise solutions, RTO is an industry leader in creating customized, integrated websites and mobile ordering solutions for restaurant chains, franchises, and independent restaurant companies. By delivering seamless transactions and complete customer service, RTO has earned a reputation as a top-echelon online ordering provider.