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BRP Continues the Snowmobile Revolution with 2012 Ski-Doo Line Up - BRP reveals its 2012 Ski-Doo snowmobile line-up, raising the bar on product innovation and market-shaping technology introductions
BRP Continues the Snowmobile Revolution with 2012 Ski-Doo Line Up

 

PRZOOM - /newswire/ - San Diego, CA, United States, 2011/02/23 - BRP reveals its 2012 Ski-Doo snowmobile line-up, raising the bar on product innovation and market-shaping technology introductions. TSX: DOO

   
 
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Launched to an audience composed of North American, Russian, Japanese and Chinese dealers, the new line-up promises to excite consumers with new models and a full array of state-of-the-art features, all designed to please a broad owner base and new entrants to the sport of snowmobiling.

“BRP’s focus on the consumer experience is at the core of the 2012 Ski-Doo line-up,” stated Yves Leduc, vice-president and general manager for the North America division. “The success of our more recent introductions has laid the foundation and provided the opportunity to refine a line-up that will continue to reshape the industry and attract newcomers to snowmobiling.”

rMotion Rear Suspension – unmatched technology
The leading news at this year’s annual dealer meeting is the introduction of the rMotion rear suspension, delivering new levels of comfort, capability, and exclusive means of customizing the ride. The new system features a progressive motion ratio rear shock, the most travel in the industry, a wide performance window, easy adjustability and controlled transfer. An optional Quick Adjust system puts the preload and compression damping controls on the running boards for even faster, more precise fine-tuning. These benefits deliver an easy customization for the ultimate personal ride experience. The all-new rMotion suspension will be available on the Ski Doo MX Z X-RS and MX Z X models for 2012.

“The 2012 line-up caps off a decade of innovative product introductions,” declared Chris Dawson, vice-president and general manager for the International division. “BRP is enhancing the consumer value proposition around the globe and this new line-up will unlock the potential for our selling networks to capitalize on the industry rebound.”

Summit Freeride Offering Expands
On the heels of the 2011 introduction of the Summit Freeride model, BRP adds to this emerging free style riding market by offering new models with three different track length packages: 154”, 146” and 137” (392, 371, and 348 cm); all featuring the proven REV-XP RS chassis, KYB Pro 40 shocks and plenty of trick features for extreme freeriders.

Super Wide Track lands on REV-XU Platform
In the utility segment, where BRP has the most complete offering in the industry, the Ski-Doo Skandic SWT sled moves to the REV-XU platform, making the 2012 Ski-Doo snowmobiles 100% built on the REV-X platform. The new Skandic SWT model boasts a monster 156 x 24 inch track (391 x 61 cm), six percent more fuel capacity and 52 fewer pounds (24 kg) – not to mention all the benefits of the modern platform such as sleek styling and flexible riding position.

GSX Platform Adds Expanded Engine Offerings
Since both the Ski-Doo GSX SE and GSX LE models are built on the REV-X platform, they are easy to drive and even easier to secure a comfortable riding position. New for 2012, BRP is offering a choice of three engine options with the Ski-Doo GSX SE model: the 4-TEC 1200, E-TEC 600 H.O. and the E-TEC 800R engines. The
REV-X platform, coupled with the premium Rotax engines, ensures a satisfying ride every time.

Engine Offerings Grow in 2012 Line-up
BRP's Ski-Doo brand continues to lead the industry with the broadest selection of power options – all state-of-the-art technologies meeting and exceeding today’s environmentally friendly standards. This new model year expands the offering of the successful Rotax E-TEC 800R, the lightweight E-TEC 600 H.O. and the wildly successful 600 ACE (Advanced Combustion Efficiency) engines; still the industry's best fuel economy at*29 mpg (8 L/100 km) and range of 310 miles or 500 kilometers. Many Ski-Doo snowmobile models now offer expanded use of these cleaner technologies and more fuel-efficient engines, including the Ski-Doo GSX SE, Tundra and Expedition models.

To see all the new 2012 sleds, engine technologies and new improvement packages for all the Ski-Doo snowmobile models, visit ski-doo.com/.

* 29 miles/U.S. gallon versus 35 miles/Imperial gallon or 8 litres per 100 kilometres.
Not all functions available for all models.

Bombardier Recreational Products Inc. (BRP.com), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 90 countries.

Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, Can-Am, Rotax, E-TEC, Expedition, Freeride, GSX, MX Z X-RS, Skandic, Summit, Tundra, rMotion, REV-X, REV-XP, REV-XU and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

For product and brand information:
North America:
Tim McKercher, Competition and Media Relations Sea-Doo Products
T: +1.321.409.0519 / E: tim.mckercher[.]brp.com.

International:
Marc R Lacroix, Director, Product Management
T: +1.450.532.6413 / E: MarcR.Lacroix[.]brp.com.

 
 
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Agency / Source: Bombardier Recreational Products, Inc.

 
 

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BRP Continues the Snowmobile Revolution with 2012 Ski-Doo Line Up

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BRP |
Contact: Johanne Denault - BRP.com 
450-532-5173 johanne.denault[.]brp.com
 
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