Counterfeiting has become a significant problem for brands, a danger to consumers, and today affects nearly every product. For businesses, this means a loss of revenue, as well as damage to image and reputation. Very much affected by this problem, the luxury industry is fighting back to protect its brands and guarantee product authenticity to its customers.
In search of a certain guarantee for its watches, Zenith, the prestigious Swiss watch manufacturer and member of the LVMH Group, opted for the Bubble Tag™ technology developed by Prooftag. Every watch produced by Zenith since June of 2010 has come with a Bubble Card™.
A non-forgeable imprint, durable and easy to use
Zenith takes advantage of the benefits and promises of Bubble Tag™ such as ensuring security, traceability, and durability. The Bubble Tag™ is a transparent layer of polymer containing chaotic auto-generated air pockets that form a three dimensional pattern that is impossible to replicate. Today, all of the watches produced by Zenith have a Bubble Card™ which contains a transparent Bubble Tag™ visible from both sides of the card. Another advantage of the Bubble Tag™ is its durability. Its life span is over 200 years, making it the ideal authentication technology for time pieces that will cross generations. Furthermore, the Bubble Card™ contains no electronic elements, a must for 100% mechanical time pieces. Finally, its design and ease of use attracted the Swiss manufacturer. Prooftag simplifies the verification process by consolidating the identification and guarantee of a piece on a single card. Customers simply compare the Bubble Tag™ to the previously photographed image recorded on the website zenith-watches.com. With this simple visual verification (with the naked eye) the customer can ensure that the card was in fact issued by Zenith.
Bubble Tag™ for a genuine and long-lasting relationship with customers
By opting for the technology developed by Prooftag, Zenith chose to maintain and improve its customer relations. The Bubble Card™ that comes with each watch allows Zenith customers to verify the authenticity of a piece before or after its acquisition. Each watch has a private internet page accessible on the Zenith website with the numbers of the Bubble Card™ and the watch. Customers can not only verify the authenticity of a watch, but can also give their contact information to establish a direct and privileged relationship with Zenith. Thanks to the Bubble Tag™, Zenith reassures the customer, signs them up for the brand’s « Club » and controls the image of the brand.
Efficient and durable, Prooftag’s Bubble Tag™ technology provides a solution to the counterfeiting problems facing the luxury industry. The consumer is sure of the authenticity of their purchase and the manufacturer is happy to have a solution to fight against unfair competition.
"We are proud to call Zenith a customer. Resolutely turned to fight against counterfeiting, we develop solutions that aim to safeguard and secure commercial activity of brands and protect their image. Esteemed references such as Zenith will help us to position ourselves even further on the luxury market that has fallen victim to this scourge," concludes Franck Bourrières, marketing and sales director of Prooftag.
Zenith was founded in 1865 in Le Locle, the heart of the Swiss watchmaking region, by Georges Favre-Jacot, then only 22 years old. His dream was to concentrate, unite and perform the art of watchmaking under one roof.
Zenith is the only Swiss watchmaker to produce chronographs without outsourcing the movement, and to design and manufacture a complete line of mechanical movements and chronographs. Amongst these is the legendary El Primero. Launched in 1969, it is the first integrated automatic chronograph movement in the history of watchmaking.
Heir to the finest Swiss watchmaking tradition, Zenith perpetuates it through a time-honored commitment to precision and quality. Today, more avid than ever for innovation and modernity, it is rising again, like a Phoenix, to hang its legendary star alongside those of the most prestigious watchmakers.
Prooftag (prooftag.net) was founded in 2004 by Novatec, a laboratory dedicated to electronic research. While processing an adhesive in 1999, Novatec discovered spontaneous bubbles within the polymer were formed. What was initially an accidental discovery has ingeniously been transformed into Bubble Tag™.
Since 2004, Bubble Tag™ has been instrumental in numerous cases of brand protection (more than 25 applications in vineyards, watch-making, jewelers, gemology certificates, and children’s toy brands). The high level of security conferred by Bubble Tag™ has allowed the group to expand into document security. Several governments choose Bubble Tag™ to protect their documents.