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Timberland Opens its First Store in South India - Premium Outdoor Brand Now in Chennai - The Timberland Company, the authentic outdoor footwear and apparel brand, announced the opening of its first store in South India at Express Avenue Mall, Chennai [NYSE: TBL]
Timberland Opens its First Store in South India - Premium Outdoor Brand Now in Chennai

 

PRZOOM - /newswire/ - Mumbai, Maharashtra, India, 2011/02/21 - The Timberland Company, the authentic outdoor footwear and apparel brand, announced the opening of its first store in South India at Express Avenue Mall, Chennai [NYSE: TBL].

   
 
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Spread across 2200 sq.ft., the Timberland store is specially designed to reflect Timberland’s long standing commitment to sustainability through the use of recycled materials and other eco-conscious building practices. The exclusive store will offer footwear, apparel and accessories for men, women and children, including Timberland’s popular ‘Earthkeepers' collection of shoes and boots made from eco-friendly materials.

Timberland’s journey began in 1952 with the start of the Abington shoe company in New England, USA. In 1973, the brand as the world knows it, got its name from the first water proof shoe they created called Timberland. What started off as a shoe back then went on to become the world's leading outdoor brand. Timberland is now available at over 130 countries around the globe. No matter where you go, Timberland's iconic yellow boot stands as an ever-green symbol of their high standard of quality and dependability of everything they make.

Timberland's dedication to making quality outdoor-proven gear is matched by their commitment to "doing well and doing good." From a volunteer program that gives everyone on the Timberland team 40 hours a year to make a difference in their communities, to their industry-leading eco labeling initiative, to the way they source the materials; each and every decision they make is tied to a philosophy that "how you do" is as important as "what you do."

As a pioneer who has always created products to enhance the pleasure of enjoying the outdoors, Timberland very early-on recognized the need to preserve the nature. Since then, Timberland has always been a strong advocate of environmental stewardship, globally.

Commenting on the launch, Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. said, “Timberland is an authentic, sustainable outdoor brand with a history of innovation and quality and we’re excited to help drive the expansion of Timberland into India. We look forward to showcasing our brand in Chennai and providing consumers the authentic outdoor gear they have come to expect from Timberland.”

Timberland is available in India through an exclusive license cum distribution agreement with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel to the Indian market. The brand opened its first Timberland store at Ambience Mall, Vasant Kunj, New Delhi in September 2010 and plans to quickly trek to all major cities across India, in the near future.

About Timberland
Timberland (timberland.com) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.

About Reliance Brands Limited
Reliance Brands Limited is a part of RIL Group of Companies. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle businesses.

About Reliance Industries Limited (RIL)
Reliance industries Limited (RIL.com) is India’s largest private sector company on all major financial parameters with a turnover of Rs.2,00, 400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236(US$ 3.6 billion) and net worth of Rs. 1,37, 171 crore (US$ 30.6 billion) as of March 31, 2010.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 100th amongst the ‘World’s Top 200’ companies in terms of profits. RIL ranks 68th in the Financial Times FT Global 500 list of the world’s largest companies. RIL is rated as the 15th ‘Most Innovative Company’ in the world in a survey conducted by the financial publication – Business Week in collaboration with the Boston Consulting Group

For further information
Urvi Thakkar, Reliance Brands Ltd
M: +91 99 67658870 / E: urvi.thakkar[.]ril.com.

 
 
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Timberland Opens its First Store in South India - Premium Outdoor Brand Now in Chennai

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