PlattForm Advertising has announced five promotions within its executive management team. By promoting these key individuals to their new roles, PlattForm will have the opportunity to continue on its path of growth and client partnership.
“Despite the current economic climate, PlattForm Advertising is one of few Kansas City companies that is not only growing, but has continued to report record strong years,” CEO Dave Admire said. “We owe our success to our creative, dedicated and innovative employees who are encouraged by phenomenal leadership. Each of these promotions is well-deserved, and we offer our thanks and congratulations to these employees.”
Steve Booth has been promoted from Chief Operations Officer to Chief Culture Officer. In this unique position, he will work to uphold the atmosphere of fun and philanthropy that makes PlattForm employees passionate about coming to work.
Mike McHugh is the new Chief Operations Officer. Formerly PlattForm’s Chief Interactive Officer, McHugh’s new responsibilities will include overseeing the company’s overall strategic planning and efficiency, as well as high-level support of all departments and teams.
John Van Fleet has assumed the role of Chief Interactive Officer, overseeing the company’s largest and highest revenue- and inquiry-generating department. In his new position, Van Fleet has the opportunity to continue improving the quality of inquiries, web marketing projects and other client-driven initiatives.
Justin Gill has been promoted from Vice President of Media Services to Chief Media & Analytics Officer. In his new role, Gill helps the company focus on research and intelligence in order to provide more comprehensive services to clients.
Alicia Newton has been recognized for her excellence as Director of Career Advisor by taking on more responsibilities as Executive Director of Career Advisor. Career Advisor, a matching service to help students find their ideal schools, is an invaluable resource to students in today’s troubled economy. Under Newton’s capable oversight, the service is expected to continue growing and thriving.
PlattForm Advertising (plattformad.com) is an enrollment solutions provider to the postsecondary education industry. Boasting an internal staff of over 400 industry experts, the Kansas City-based agency provides a number of enrollment services including interactive lead generation; online marketing; search engine marketing; media placement; creative services, print and video production; direct marketing; and print media services. PlattForm is a division of Ad Venture Interactive.