EpicSocial (EpicSocial.com), an operating unit of the Epic Media Group and a leader in social media audience acquisition, measurement, targeting and management, announced today the public launch of its new brand identity. In addition, the group announced the rollout and expansion of its distinctive social media solutions, which provide brands and advertisers with unsurpassed measurability and profitability in their social media marketing efforts. This announcement comes on the heels of rapid growth while operating with a concentrated and limited set of clients for the last year. Launched in early 2010, Epic's social unit grew 513% in the last two quarters of the year, and experienced an 840% increase in action-based transactions through the EpicSocial platform in this same period.
EpicSocial's growth parallels several upward trends in social media as a whole. The enormous shift towards consumer adoption of social media has provided the opportunity for advertisers to reach larger numbers of potential consumers efficiently, and to target them intelligently. EpicSocial has built cutting-edge technology tools to allow the group to deliver maximum earned media value for its clients. EpicSocial is now poised to substantially increase the number and the type of clients served as the group leverages an ever more comprehensive suite of integrated tools.
"We are pleased to publically launch EpicSocial. Building on the great momentum we achieved in 2010, we believe our exceptional social team will provide continued robust growth, " said Don Mathis, President and Co-CEO of Epic Media Group. "We deliberately stayed under the radar screen last year as we worked on getting our social strategy right, while enjoying unprecedented growth along the way. We are now able to deploy what we believe to be the most comprehensive social marketing solution available in the marketplace today. The EpicSocial team actually provides the first true turn-key set of solutions that give clients a better understanding of the medium, how they are performing against their goals, and the overall value they are creating for themselves by owning their audiences. We are tremendously excited to bring this solution to a broader client base."
According to recent reports by eMarketer, social network ad revenues are expected to soar to over $8 billion worldwide by 2012, up from just over $2 billion in 2009. Additionally, social games are attracting sizeable worldwide audiences and gaming revenues expected to double by 2012. The sale of virtual goods, the largest category in social gaming, is likewise an area expected to keep momentum with triple-digit increases over the next few years. EpicSocial is uniquely positioned to help clients capitalize on all of these upward trends.
For more information, please log onto EpicSocial.com. If your brand or agency would like real time strategy consulting on how EpicSocial's products can help you integrate across social platforms, contact advertisers[.]epicsocial.com.
EpicSocial (EpicSocial.com) is an operating unit of the Epic Media Group and is a leading social advertising specialist helping advertisers and agencies measure, manage and profit from social media. The group offers solutions across four major channels including social, open web, in-application and in-game advertising. EpicSocial is able to measure effectiveness, brand impact and engagement across a variety of metrics tailored to the client. EpicSocial provides transparency and a greater understanding of advertising effectiveness for our clients.
About Epic Media Group
Epic Media Group (theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group intelligently and cost effectively accesses consumers across multiple traffic distribution channels through integrated campaigns which include display, search, social media, rich media, mobile, video and more.