Ektron, a web content management, social software and marketing optimization solutions provider and Baynote, an innovator in adaptive web solutions, today announced a technology partnership that deepens the integration between the two platforms and will provide their joint customers with the ability to deliver uniquely personalized website experiences for visitors.
“Companies across all verticals and geographies are looking to deliver more business value from their online presence,” said Mick MacComascaigh, research director at Gartner. “Next-generation web content management systems must evolve to become context-aware, delivering highly targeted and personal content based on real-time visitor intent.”
“As a joint customer, we see the value of combining Ektron with the Baynote Collective Intelligence Platform,” said Andres Sadler, senior vice president of Corporate Strategy, Wolters Kluwer. “Ektron provides us with an enterprise-class web content management system while Baynote lets us adapt the web experience by understanding exactly what customers need. By combining these previously separate technologies, Wolters Kluwer is able to better service our customers who rely on our websites to manage their businesses more effectively.”
With Ektron and Baynote combined, marketers can have the best of both worlds in content targeting – both associative and adaptive personalization. Ektron associative content targeting lets marketers establish a set of business rules to establish what content should be displayed based upon information gleaned from the visitor’s search criteria, geographic location, source traffic and other factors. For example, different content would be displayed dependent on whether the visitor arrived through a search link, or came from another site. Baynote adaptive personalization extends targeting even further where the site itself adapts content based on visitor behavior. The two technologies combined provide a unequalled complementary marketing optimization solution.
“Two innovative companies in personalization and digital marketing optimization are now offering customers an even stronger solution in acquiring site visitors and increasing user engagement and conversion,” said Patrick Finn, Baynote vice president of alliances. “Baynote and Ektron together provide a standard in marketing optimization that no single vendor solution can provide today.”
“The Baynote Collective Intelligence Platform, integrated with Ektron, makes it extraordinarily easy for our customers to drive maximum conversions and build satisfaction and loyalty with their website visitors,” said Savas Gunduz, Ektron vice president of strategic alliances.
Baynote (baynote.com) provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA Technologies, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.
By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron’s extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society, and the University of Notre Dame. For more information, please visit ektron.com, ektron.co.uk or ektron.com.au/.
Eric Darbe - P: 603-816-2052 / E: eric.darbe[.]ektron.com.
Kyla Ruane - P: 978-474-1900 / E: ektron[.]pancomm.com.