Manulife Singapore announced a new island-wide branding campaign, “For your future”, the new positioning statement of our global brand that reinforces Manulife’s attributes of being a strong, reliable, trustworthy and forward-thinking company. “For your future” expresses our commitment to excellence in providing financial protection and wealth management solutions that will benefit our clients and their families.
Our first-ever country-wide initiative aimed at building brand awareness in Singapore, this campaign prominently features the theme “Step up to Manulife, for your future”, along with four green cubes inspired by the Manulife logo, each bearing our brand attributes of strength, reliability, trustworthiness and forward-thinking. Three-dimensional cubes are used to emphasise the brand attributes whilst portraying a family taking steps to fulfill their dreams with Manulife’s assistance.
“With over 110 years of history in Asia and 30 years in Singapore, Manulife is one of the strongest financial institutions in the world. Singapore is an integral part of our growth strategy and through this campaign, we want to reach out to all Singaporeans across the island,” said Ms Annette King, President and CEO of Manulife Singapore. “‘Manulife - For your future’ is also our brand promise and keeping this promise means we are here to help Singaporeans secure their future and are committed to helping our clients grow.”
As part of the new branding campaign, oversized Manulife green cubes were displayed at Raffles Place in the week of 22 November 2010 and free financial health checks were also provided at a road show on 25 and 26 November 2010 at 1 Raffles Place. Manulife will also have innovative and creative advertisements at Dhoby Ghaut North-East Line Interchange, on buses and bus stop shelters and in newspapers, magazines and on the internet, to create an impactful presence.
About Manulife (Singapore) Pte Ltd
Manulife (Singapore) Pte Ltd is a subsidiary of Manulife Financial Corporation.
Manulife Financial (manulife.com) is a leading Canadian-based financial services group operating in 22 countries and territories worldwide. For more than 120 years, clients worldwide have looked to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients around the world. We provide asset management services to institutional customers worldwide as well as reinsurance solutions, specializing in life and property and casualty retrocession. Funds under management by Manulife Financial and its subsidiaries were $474 billion (US$460 billion) as at September 30, 2010. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States. Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK.
Cindy Cheng, Manulife Singapore Pte Ltd
P: +65 6833 8162 / E: cindy_cheng_ac[.]manulife.com.