PRZOOM - /newswire/ -
Englewood, CO, United States, 2011/02/02 - TeleTech recently announced plans to enhance its leadership in the social customer relationship management (CRM) industry by partnering with Lithium Technologies, a leading provider of social CRM services.
In a recent Outsourcing Center report, Douglas Jones, senior vice president of worldwide sales and business development, said consumers are turning to social media to air their concerns about companies. This is giving consumers control over the brand, and forcing businesses to respond accordingly.
Taylor Allis, executive director of product marketing at TeleTech, told the news source TeleTech had become a prominent source of advisory services when it comes to social CRM. Allis explained the company's unique position in handling customer service from both traditional call center and social CRM perspectives positioned it well to help companies maximize social media.
However, Allis said TeleTech lacked the tangible software and other systems needed to develop complete social CRM solutions. The partnership with Lithium Technologies is designed to solve that issue.
While social media practices are quickly being adopted in business-to-consumer (B2C) relationships, organizations also should consider the technology's potential in business-to-business (B2B) interactions, a recent 1to1 Media report said. Overall, the report said the social dynamic is completely different in B2C and B2B environments, but relevant in both.
For nearly 30 years, TeleTech (teletech.com) and its subsidiaries have helped the world's largest companies achieve their most ambitious goals. As the go-to partner for the Global 1000, TeleTech delivers technology-based solutions that maximize revenue, transform customer experiences and optimize business processes. From strategic consulting to operational execution, TeleTech's more than 42,000 employees drive success for clients in the communications and media, financial services, government, healthcare, technology, transportation and retail industries. Our companies deliver award-winning integrated solutions in support of customer innovation, revenue generation, hosted technology, enterprise innovation, learning innovation and professional services.