Endorsed by 9 leading authorities from different continents, the program has proven success for its international track record, rich content and the complementary expertise offered by different trainers. Since 2006, the program was successfully held for 28 times and has drawn hundreds of attendees from 48 countries across B2B and B2C industries.
Being the only Global CEM Certification Program continuously run in 12 major cities of the world including, Barcelona, Copenhagen, London, Paris, Amsterdam, Dubai, Hong Kong, Shanghai, Singapore, San Francisco, and Johannesbury, the 29th program will be in Amsterdam, The Netherlands on March 22-23, 2011.
What You Will Learn
The 2-day program covers CEM essentials, provides you a framework with relevant guiding principles and tools for designing the best experience to your target customers. The attendees will be equipped with knowledge that can be immediately applied to their business and real-life work environment.
Who Should Attend
Anyone who has management or functional responsibilities to deal with customers will benefit from the course. In particular, you will likely be:
• Department Heads of Marketing, Services, CRM, Customer Experience or Sales;
• Director/ VP / GM of customer management related units;
• Management Executives who take charge of corporate strategy planning and customer management development;
• Business Owner who sees CEM a critical differentiator for their business.
Voice of Attendees
"Trainers are very willing to SHARE their knowledge and expertise."
Kenia Johansen, Team Lead-Customer Experience - American Express (United States)
"Thank you for all the great efforts for taking us on such an interesting and informative journey of discovery in CEM over the past two days. We appreciate your passion, enthusiasm and expertise!" - Michelle Curry, Strategy & Change Leader, Globally Integrated Capability, IBM (India)
"It was terrific and invigorating to learn new concepts and tools."
Desirree Madison-Biggs, Director, Customer Experience - Symantec Corporation (United States)
"This program was an eye-opener for me and 25 consultants that were trained and certified." - Annemiek van Moorst, Founding Partner, TOTE-M (The Netherlands)
"Very well experienced speaker, ideal balance of theoretical modules and practical use of cases." - Ania-Virginia Kleinbichler, Director, Visitor Marketing
Messe Frankfurt Exhibition GmbH (Germany)
"Refreshing to learn new dimensions and aspects which turn conventional thinking around." - Harjeet Virdee, Online Business Development Manager, Cathay Pacific Airways (Hong Kong)
"Able to address touch-point management in the credit card business through the learning's on this program." - Faiza Momoniat, Head of Card Business Services, Standard Bank (South Africa)
"I enjoyed Sampson's sessions the best - he had a good balance of theory & practice examples. The biggest "aha!" was the Emotion Curve - Pleasure-Pain Gaps - and that you don't need to "fix" each & every touchpoint. I can see how it can be practiced by my clients!" - Angeli Lambsdorff, Managing Director, Dentsuindio Inc. (Philippines)
G-CEM (Global Customer Experience Management Organization) helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of CEM in assessing and delivering branded and total customer experience (TCE). G-CEM International Partners (G-CEMorg) are located in Europe, Asia, and North America. Our services include TCE Evaluation and CEM Certification.