PRZOOM - /newswire/ -
Carrboro, NC, United States, 2011/01/20 - Carrboro Coffee Roasters was a winner in the coffee category at the inaugural Good Food Awards, held in San Francisco on January 14.
Legendary chef, author and fair food activist Alice Waters was the host of the ceremony.
The awards are a San Francisco-based initiative from Seedling Projects ( the folks that brought you the Slow Food Movement) that recognize food that is both delicious and responsibly produced.
Carrboro Coffee Roasters owner Scott Conary, who also owns Open Eye Cafe and Caffe Driade shops in Chapel Hill, NC, submitted his El Aguacate coffee -- grown in Honduras by farmer Tomas Sosa Calderon. He says the coffee is lushly acidic and has a caramel sweetness.
To qualify for entry in the coffee category, roasters had to emphasize fairness and transparency from seed to cup, and they had to certify that their coffee beans are grown without the use of pesticides or herbicides.
Food-industry giants from across the nation judged the products, selecting 10 winners in the coffee category from out of over 150 entries from across the country. To showcase winners among the broader food-loving public, there was a Good Food Marketplace on January 15, 2011. Visitors to the marketplace were invited to taste the award-winning foods surrounded by the spectacular Saturday Farmers’ Market at San Francisco’s iconic Ferry Building.
About Carrboro Coffee Roasters
Creating amazing coffee and espresso requires the dedication of an entire chain of individuals. Farmers, importers, roasters, baristi, and foodservice professionals must work carefully toward preparing each cup. Carrboro Coffee Co. roasts with knowledge and passion, engaging each link in the coffee chain from seed to cup, to ensure the highest attainable product quality.
Honoring the chain does more than guarantee incredible coffee, it also fairly rewards the labor of farmers in the coffee growing countries. Our selections originate from the fairest farms, estates, and co-ops. Carrboro Coffee Roaster (carrborocoffee.com) customers (make the word "customers" link to a list of people who serve CCC coffee) support their home community and the communities in which coffee is grown.
About the Good Food Awards & Seedling Projects
For a long time, certifications for responsible food production and awards for superior taste have remained distinct—one honors social and environmental responsibility, while the other celebrates flavor. The Good Food Awards recognize that truly good food—the kind that brings people together and builds strong, healthy communities—contains all of these ingredients. We take a comprehensive view, honoring people who make food that is delicious, respectful of the environment, and connected to communities and cultural traditions.
The Good Food Awards were created through a collaboration of food producers, farmers, food journalists and independent grocers organized by Seedling Projects. This team has nominated judges from across the country to select 71 winners to be honored in a special ceremony hosted by Alice Waters in San Francisco on the evening of January 14, 2011. To showcase winners among the broader food-loving public, there will be a free Good Food Marketplace on January 15, 2011. Visitors to the marketplace will be invited to taste the award-winning foods surrounded by the spectacular Saturday Farmers’ Market at San Francisco’s iconic Ferry Building.