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Scala Showcases QuickStart and HP SignagePlayer Technology at ISE 2011 - Visit Booth 12A85-86 for the latest digital signage developments from Scala’s Technology Partners
Scala Showcases QuickStart and HP SignagePlayer Technology at ISE 2011


PRZOOM - /newswire/ - Amsterdam, Netherlands, 2011/01/19 - Visit Booth 12A85-86 for the latest digital signage developments from Scala’s Technology Partners.

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Scala, the world’s leading software provider for digital signage networks, will exhibit its latest release of Scala QuickStart that supports HP’s new SignagePlayer at Integrated Systems Europe 2011, Feb. 1-3 at the RAI International Exhibition and Congress Center in Amsterdam (Booth 12A85-86).

The new and affordable HP SignagePlayer/Scala QuickStart solution1 features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability. Displaying videos, pictures, crawls, interactive Adobe® Flash, and Scala scripts with dynamic text or graphics in any combination up to 1080p allows the system to be used in a wide range of applications. The HP SignagePlayers can also be easily connected to any Scala Content Manager anywhere in the world.

“Never before has setting up a full-featured digital signage player been this easy,” said Gerard Bucas, Scala’s Chief Executive Officer. “We’re incredibly pleased to introduce this new service in conjunction with the new Scala certified players from HP. We believe we have achieved a significant breakthrough for the industry.”

At ISE 2011, HP will provides all 33 screens used in both of Scala stands, including HP’s 42-inch digital signage touchscreen and HP’s latest screen development, the 47-inch LD4710 with bezels that are less than 18 mm wide. This new digital signage display is thinner, smarter and more connected, giving businesses a full-featured, contemporary and engaging digital signage solution from HP.

Several of Scala’s partners also will exhibit a range of digital signage technology at Scala’s booth at this year’s event.

Mdina Media is an AMD embedded partner that delivers creative industrial hardware solutions that are notable for their cost-effectiveness, low-noise level and the capability to deliver 24/7 performance. Mdina Media will present three novelty products developed with AMD: Nvidia 9400M, the world’s smallest nano player; 780E ATI, the world’s smallest fanless system; and the low-energy 9-watt and 18-watt AMD G-series with powerful AMD Radeon HD 6000 graphics. The low power consumption products of Mdina comply with current green PC standards.

Mdina Media, who is providing all of the audio equipment in Scala’s booth, will also demo its innovative holosonic technology, which enhances digital signage by providing sound directly to your audience. The holosonic speaker is the only Audio Spotlight system that focuses sound specifically to listeners, providing sound where you want it and quieting other areas. The SPL Computer automatically raises and lowers sound levels in response to changes in ambient noise conditions.
IAdea will be showcasing its latest line of digital signboard products, along with its newest media appliances. The new digital signboards on display include XDS-245, a 24-inch display with integrated HD media player, and the XDS-104 next-gen 10-inch display (signboard) with built-in player, featuring touch buttons for interactive customer feedback collection at the point of engagement. The new XMP-340 full-HD media appliance with live audio/video overlay function will also be on display for the first time.

Nexcom will display its ultra-reliable, yet surprisingly cost-effective range of Scala-approved digital signage players. The NDiS Series incorporates solutions ranging from low-cost products aimed at single- and dual-screen deployments, right through to high-end platforms capable of supporting four independent displays and HD Video wall. All platforms in the NDiS range are based on cutting-edge AMD/Intel technology and offer superb performance, flexibility, reliability and extreme value for money.

iBASE Technology will exhibit its PC-based digital signage media players. These specially designed slim players separate electronics from the heatsink to significantly reduce the height of the unit and provide higher reliability. With built-in embedded GPU and dedicated GDDR3 graphical memory, these media players boosts the graphical performance in the smallest footprint money can buy.

MediaVue Systems will be showcasing its new high-performance SureVueD, the newest member of the SureVue family of digital signage player PCs. The SureVueD can output three simultaneous HD digital channels. With industrial-grade design and components, and innovative thermal management the SureVueD delivers the same high-reliability for which all SureVues have become known.

Working very closely with Scala, Blue Chip Technology developed the Vario portfolio of dedicated digital signage players for the Scala EMEA customer base. The Vario L3 is the trusted first choice for most digital signage projects, occupying a performance/price sweet spot and neat footprint. The L3 is flanked by the entry-level, fanless A1 and the rack mount performance powerhouses of the E3 and 2U. Designed and manufactured for 24/7 operation and featuring a three-year “Trio” warranty, the Vario player range has a managed long-term lifecycle, bringing reliability and stability to any DOOH installation.

Additionally, Scala will display a PufferSphere M from Pufferfish at the booth. The PufferSphere M is a portable unit that projects images onto a 360-degree, spherical display.

Scala will also showcase the diverse uses of Scala 5 software, including transportation, hospitality, banking, recreation, entertainment, retail and professional services.

To request an interview or booth demo with a Scala representative at ISE 2011, contact Harry Horn by email at Harry.Horn[.] or by phone at +31 43 3588300.

About Scala
Driving more than 500,000 screens worldwide, Scala ( is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.

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Scala Showcases QuickStart and HP SignagePlayer Technology at ISE 2011

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