Funeral Futurist, Robin Heppell offered two approved, Internet-related, funeral home focused continuing education programs in July 2010. The courses were well attended by members all across North America and more than 150 continuing education credits were awarded to attendees. A general feeling was that “Live Online” events are convenient for attendees especially in the busy times funeral professional find themselves in.
Heppell offers two 3 hour sessions namely, Social Media & Funeral Service: Making Sense of Facebook, Twitter and YouTube and Understanding Google: The External & Internal Effects on Your Funeral Home based on research, training, testing, and actual case studies from funeral homes over the past four years.
“Google is where you want your funeral home to be seen - It is essential that you are found in the places people are searching” Heppell stated. “In terms of Social Media, I am constantly finding deeper ways for relationship building - The Internet is an evolving community. Our relationship building principles have not changed - we just need to apply those principles to where our client families are today."
These programs are offered on Thursday, January 27, 2011.
About Robin Heppell
Robin Heppell, CFSP, combines his expertise in technology and preneed, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes be more competitive, more profitable, and provide the best possible service for the families they serve. Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors throughout North America embrace and incorporate innovative strategies and technologies. His own websites include FuneralDirectorCEUs.com and FuneralFuturist.com.