Chelle Walters, President of Homesublime, LLC, a San Diego based e-commerce home improvement holding company founded in 2004, announced its investment in the 17 year old Stardecorating.com and Starblinds.com of Brooklyn, NY. Under the new management, Homesublime will continue to operate the websites, which sell a broad assortment of custom window coverings and area rugs from major manufacturers.
Star Blinds was one of the early pioneers in selling window coverings and wallpaper through 800 toll free telephone call centers in the 1980s, and with the advent of e-commerce it added this channel of distribution to its marketing methods. Star decorating has customers throughout the United States and Canada for whom they have covered over 200,000 windows. Star decorating has long term agreements with all major brands and suppliers to provide products of the highest quality, with free shipping, and competitive pricing for each customer’s window covering needs.
Homesublime also offers custom window treatments online through Jupiter Wells and Blindsgalore, and today’s announcement comes on the heels of a sitewide price reduction for Blindsgalore. “Our goal is to bring customers limitless window covering options at the best prices,” said Homesublime president Chelle Walters. “Our investment in Star Blinds helps us expand this mission to a new site with a simple online buying process and has given us the opportunity to extend the customer satisfaction we’ve been delivering for years.”
Homesublime’s websites sell a comprehensive line of window coverings from Bali, Graber, Comfortex, Coolaroo, Levolor, Kirsch, Louverdrape, M&B and private label collections. Star Blinds also offers a unique express line of top-selling products in popular colors that ship within 3-5 days. All window treatments are custom made to the customer’s specifications and shipped direct from the factory. The company’s web-only model provides warehouse selection and pricing, online and toll-free customer service, no sales tax, and free samples.
Based in San Diego, CA, Homesublime (homesublime.com) is an online home improvement company specializing in custom brand-name window treatments. Through its websites, Homesublime has sold over one million window treatments to customers across the country. The company has been helping customers simplify the online buying process for over 12 years.