The drive goes live on radio, a medium with growing popularity in the country, and covers leading stations such as Radio Mirchi 98.3 FM, Big FM 92.7 FM, Red FM 93.5 FM. Capturing the airwaves, IndiaMART jingles will air on these radio stations across 15 cities - Delhi, Mumbai, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Bangalore, Surat, Rajkot, Vadodara, Jalandhar, Kanpur, Indore and Gwalior.
Bullish on the new brand awareness campaign, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Since our inception, we have given our best to be a part of the MSME growth story in the country. We believe in the business potential that MSMEs possess, which can quadruple with them going online. We associate high importance with the same in every brand awareness drive we embark on. With this new campaign, we aim to further enhance our dedication to the MSME sector and build our identity which is rooted in doing what we say.
The campaign will commence in print, online, outdoor and other media across the country next week onwards. It will cover leading newspapers (financials, mainlines, vernaculars), magazines (trade and business), websites besides unique channels for outdoor branding.
Last year too, IndiaMART.com had launched a massive 360-degree nation-wide awareness campaign for MSMEs. Covering leading newspapers such as The Economic Times, Mint, Business Standard, Times of India, Hindustan Times, Deccan Chronicle, Dainik Jagran, Dainik Bhaskar, Eenadu, Rajasthan Patrika, Divya Bhaskar, magazines like Business World, Entrepreneur, DARE, Jasubhai Media, Business Star, SME World, among others, the campaign was a resounding success. The campaign was aired across different centres of three main radio stations - Radio Mirchi, Radio City and Red FM. It was also run on Google, timesofindia.com, economictimes.com, Indianexpress.com, zeenews.com, bseindia.com, moneycontrol.com and several other top websites.
IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.
Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India presence in over 100 cities. With over 2400 employees located across 55 offices in the country, IndiaMART.com offers an extensive range of value- added products and services to its 1 million registered members and nearly 5 million global buyers across various industries and verticals.
IndiaMART.com has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.