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GE Healthcare and Tostitos Fiesta Bowl Team Up to Boost Athlete Care During Tostitos BCS National Championship Game - GE Healthcare, and the Fiesta Bowl are collaborating to implement innovative, medical imaging technologies on site at the University of Phoenix Stadium during the Tostitos BCS National Championship game January 10 in Glendale, AZ
GE Healthcare and Tostitos Fiesta Bowl Team Up to Boost Athlete Care During Tostitos BCS National Championship Game

 

PRZOOM - /newswire/ - Glendale, AZ, United States, 2011/01/10 - GE Healthcare, and the Fiesta Bowl are collaborating to implement innovative, medical imaging technologies on site at the University of Phoenix Stadium during the Tostitos BCS National Championship game January 10 in Glendale, AZ. NYSE: GE

   
 
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Demonstrating a shared commitment to improve athlete care, GE Healthcare, a division of General Electric (GE), and the Fiesta Bowl are collaborating to implement innovative, medical imaging technologies on site at the University of Phoenix Stadium during the Tostitos BCS National Championship game January 10, 2011 in Glendale, Arizona.

GE’s Definium AMX 700 mobile, digital X-ray system and LOGIQ e portable ultrasound will be at the BCS championship game and will be used by championship game and team medical professionals to conduct scans of athletes to identify existing injuries and also help diagnose any injuries which occur during the game. The addition of these medical imaging products to the suite of healthcare services available to athletes at the stadium will provide a robust set of tools to the medical staff to help shape the care provided to athletes on site as well as offsite.

“We are delighted to be able to work with GE Healthcare and bring these outstanding medical innovations to the biggest game of the college football season,” said Dr. Hirsch Handmaker, lead physician for the Emergency Medical Services (EMS) subcommittee of the Fiesta Bowl Operations committee. “The Fiesta Bowl committee is dedicated to providing some of the most advanced personnel, tools and technologies to support student-athletes at the point of injuries. These medical products from GE will be a great addition to the full support we provide in the care of athletes and team officials.”

The Definium AMX 700 is a portable, clinically robust X-ray unit capable of delivering the image quality of a stationary system in a small, agile unit. The GE system can acquire high-resolution digital images in just seconds, potentially allowing for a quicker return to play for athletes.

GE Healthcare’s LOGIQ e, a lightweight, laptop-style system enabling real-time diagnosis, offers the training staff a more proactive approach to elite athlete injury care management, helping bring earlier diagnosis to the point of care. Ultrasound imaging provides a clear window into the body allowing dynamic observation of anatomy, such as muscle or tendon fibers, enabling clinicians to quickly and accurately identify sites of injury or painful pathologies.

While these medical imaging innovations have been used on the global sports stage, including during the Vancouver 2010 Olympic and Paralympic Winter Games, the Tostitos Fiesta Bowl on January 1, 2011 marked the first time compact ultrasound technology was available on site at a BCS Bowl game.

“Over the past five years, GE’s portable X-ray and ultrasound systems have been adopted more and more in the sports medicine field,” said Omar Ishrak, President and CEO of GE Healthcare Systems. “The flexibility of these innovations combined with outstanding clinical capabilities gives physicians the tools necessary to help diagnose and treat injuries at the point of care with a high level of accuracy and efficiency, allowing the teams to make better decisions regarding the athlete's playing status. The commitment of the Fiesta Bowl committee in incorporating the AMX 700 portable X-ray unit and the LOGIQ e ultrasound system into their medical offerings reflects the shared commitment between both organizations to make patient care a primary focus.”

About GE Healthcare
GE Healthcare (gehealthcare.com) provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.

For our latest news, please visit newsroom.gehealthcare.com/.

 
 
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GE Healthcare and Tostitos Fiesta Bowl Team Up to Boost Athlete Care During Tostitos BCS National Championship Game

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