E-Guide Services, Inc. (EGS) and Caesars Operating Company, Inc., a subsidiary of Caesars Entertainment, Inc., announced the installation of E-GuideTV, the popular on-screen hotel television guide, into more than 21,000 guest rooms in Las Vegas and Laughlin, Nevada, and at Harrah’s Rincon outside San Diego, CA. Plans include installation throughout the Caesars Entertainment portfolio of nearly 40 casinos and more than 35,000 guest rooms across the U.S.
E-GuideTV will allow Caesars’ guests to view an in-room digital television guide displaying real-time TV channel listings. This cutting-edge television guide provides real-time television program listings, allowing hotel guests to feel right at home.
An independent Arbitron Inc. study recently concluded that 97 percent of hotel guests found the system valuable, and Caesars is among the first hotel brands to offer the EGS service to its guests.
“We are extremely pleased that Caesars recognizes the value E-GuideTV will provide for its guests, first and foremost, and also for its own promotional capabilities,” said Christopher S. Stark Sr., president and chief executive officer of EGS. “Working with Caesars is a significant achievement for us.”
E-GuideTV carries advertising space alongside real-time listings, enabling Caesars and other advertisers to target guests in their rooms as they are making their next entertainment and buying decisions. Based on Caesars Entertainment’s 21,000 rooms in Las Vegas, E-GuideTV has the capacity to deliver over 4.4 million impressions per month.
According to the Arbitron study, advertisers using the system will be able to reach a more affluent, highly educated demographic through E-GuideTV than other out-of-home advertising systems. E-GuideTV now has the capacity to deliver 714,000 impressions per day and more than 21.4 million impressions per month nationally.
"We are delighted to join forces with E-GuideTV to provide this leading, real-time communications channel for our Las Vegas guests," said David Norton, Caesars Entertainment senior vice president and chief marketing officer. "In a city with so many shopping, dining and entertainment options, E-GuideTV will help our guests cut through the clutter and make informed decisions about the best places to visit. It will also provide advertisers the opportunity to reach potential customers with up-to-the-minute information about their latest offerings."
Caesars Entertainment has already completed installation of E-GuideTV at Caesars Palace, Harrah's, Paris, Bally's, Rio, Flamingo, Imperial Palace and Bill's Gamblin’ Hall & Saloon in Las Vegas, and at Harrah’s in Laughlin, Nevada. VMH Media, Inc. (VMH) serves as the national/regional advertising rep firm for E-GuideTV. VMH specializes in the sale of digital advertising space on place-based out-of-home video platforms.
“We are extremely excited to be a part of the E-GuideTV opportunity,” said Ed Pearson, president of VMH. Caesars’ portfolio of brands is first-class and we’re certain that E-GuideTV will provide a tremendous value to Harrah’s, its guests and advertisers. This is a win-win-win situation for all involved.”
About Caesars Entertainment Inc.
Caesars Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada more than 74 years ago, Caesars has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is a leader in cutting-edge place-based advertising, having recently announced a deal with Reach Media Group for a 50,000-screen network on all of Caesars properties. The network will include mobile display ads, mobile coupons, online loyalty programs and touch screen systems.
About E-Guide Services, Inc. (EGS)
EGS is the provider of E-GuideTV (egstv.com), a high-performance and fully customizable television channel guide. EGS proudly serves the hospitality industry as well as secondary markets with E-GuideTV. EGS satisfies a need for information-rich television programming content not present in these markets, providing properties with E-GuideTV, a state-of-the-art and fully-automated television channel guide. This also allows national, regional and local advertisers to reach a captive and engaged audience through a revolutionary advertising platform.
E-GuideTV was a vision of Christopher S. Stark, Sr., President and C.E.O. of EGS. Through his company, FYI Television, Inc. (FYI), the leading provider of onscreen, online, and print television programming and scheduling content information, Stark quickly recognized a great need in the hospitality industry and other markets for timely, accurate and reliable television schedule and listing information. In July 2007, EGS was formed to provide that solution, and Stark embraced a two-fold initiative: to serve these industries with accurate TV listings, and to provide advertisers with a way to reach these highly sought-after and segmented demographic audiences.
E-GuideTV is installed in over 102,000 hotel rooms throughout the continental U.S., accommodates more than 72 prominent hospitality brands and has the current capacity for more than 21.4 million impressions monthly.
About VMH Media, Inc.
VMH Media is a national/regional advertising rep firm specializing in the sale of place-based digital out-of-home video advertising. VMH is an Authorized Agent for the sale of ad space on E-GuideTV and has representatives in Dallas, Houston, Las Vegas, Chicago, New York and London. Ed Pearson, president of VMH Media and formerly SVP of ABC National TV Sales, is enthusiastic about this new platform which gives advertisers an opportunity to target specific demographics or areas, even hotels. VMH’s sales team have exceptional and senior level experience in media sales.