However, better awareness among end users regarding the importance of good quality PPE and regulatory support will be a prerequisite for the market to reach its true potential.
New analysis from Frost & Sullivan (chemicals.frost.com), Strategic Analysis of the Indian Personal Protective Equipment Market, finds that the market earned revenues of $132.1 million in 2009 and estimates this to reach $303.1 million in 2016. The study covers above-the-neck PPE, protective clothing, respiratory protective equipment, protective gloves, and protective footwear segments.
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Currently, low-cost, uncertified, and sub-standard products that decrease the safety levels of personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE market. The high price sensitivity among end users also discourages market growth in terms of revenues. Further, no incentives are available for those who adopt high quality product offerings. Some end users even tend to re-use the disposable PPE, especially protective clothing and gloves.
"The Indian PPE market's foremost challenge is to create more awareness among end users about the correct PPE products – especially protective gloves – to be used in various industries," says Frost & Sullivan Industry Analyst Vignesh Raja. "Lack of enforcement of government's occupational and safety regulations only reduce the potential of the total PPE market."
The government's failure to ensure the compliance of safety regulations shifts the responsibility of creating better awareness about the PPE products on to the manufacturers. Therefore, the PPE manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging industries to invest in certified quality products despite their high price.
To begin with, PPE manufacturers must introduce a diverse range of products to cater to various price segments. A well-planned distribution network will further ensure that the products reach the right end users.
"By introducing training initiatives, investing in branding and setting up a consortium / organization to initiate stringent enforcement of safety standards, the PPE market in India is already poised for a steady growth," concludes Raja.
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Strategic Analysis of the Indian Personal Protective Equipment Market / P350
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