Korea Telecom has partnered with Ideaworks Labs to drive its developer program with thousands of developers in Korea and provide the popular Airplay SDK to develop content for multiple smartphone and tablet devices. Significantly, KT is the first operator to rollout this type of developer program, providing a native, multi-platform development solution for its partners to build content for KT's 'olleh' app store that will be made available to KT subscribers on a wide range of devices.
KT has entered into a multi-year commercial license agreement with Ideaworks Labs. KT developers will be provided with a localized and KT 'olleh' branded version of the Airplay SDK to develop applications and deploy them across KT customer phone and tablet devices that run on Android, iOS, Bada, Symbian and other operating system platforms.
"The wide range of devices available in the Korean market today has presented a fragmentation challenge to developers," stated VP Mr. WonSik Hahn, Head of KT's 'olleh market'. "Through this partnership with Ideaworks Labs utilizing its popular Airplay SDK, our developer program will be able to better serve our content partners by providing access to millions of customers with content for a wide range of devices, without compromising on the quality and performance of their applications."
Airplay SDK provides a development toolset that enables developers to build applications with a single codebase and then deploy natively to multiple platforms and device types, achieving maximum performance and easy portability for their content. By utilizing Airplay SDK, the traditional costs of porting between operating systems and devices are vastly reduced, meaning that developers can target multiple platforms and hugely increase their addressable market to more than 500 million smartphone, feature phone and tablet devices globally.
"By providing Airplay SDK to its content partners, KT is leading the way with an innovative strategy that provides developers with an easy way to reach as many customers as possible with their content," said Alex Caccia, President, Ideaworks Labs. "Developers no longer need to worry about which operating system to support for the rapidly expanding range of feature phone, smartphone and tablet devices. Instead, developers can use Airplay SDK to focus on building differentiated applications which are optimized for individual hardware configurations, and make them available through the KT 'olleh' app store."
About KT Corporation
KT (kt.com) is Korea's No. 1 telecommunications service provider, and is creating a world with ubiquitous, cutting-edge technology that goes beyond world-class broadband technology. KT, Korea's top integrated wired/wireless communications service provider, has been Korea's leader in the development of the information and communications business for the last 25 years. In that same time, it has helped Korea turn into an IT powerhouse with the world's leading technology in the operation of broadband service. KT is operating KOREASAT satellite fleet since 1995 and has been providing various satellite services including satellite broadcasting services for SkyLife's over 2.4 million subscribers.
About Ideaworks Labs and Airplay SDK
Ideaworks Labs (ideaworkslabs.com) is a privately held technology company based in London and with shareholders including FTSE-100 ARM. Airplay SDK was formally introduced to the developer community in late 2009 and is the result of several years of R&D in multi-platform mobile application development and content development for leading global publishers. Airplay SDK allows developers to compile a single codebase to native CPU instructions, then deploy easily to all iOS, Android, Bada, Symbian, Windows Mobile, and webOS devices. Airplay SDK has been adopted by thousands of developers around the world, including leading publishers and enables a number of high profile, high performance AAA titles including four #1 games on the Apple App Store. For more information, please visit us at airplaysdk.com/.
Candace Locklear, Sparkpr
P: 415-321-1876 / E: Candace[.]sparkpr.com.