Bowlen’s extensive talent and experience will help PlattForm rise to even greater levels of achievement and will serve to improve the already solid partnership PlattForm enjoys with clients.
“I’m honored to be leading the client services group at PlattForm,” Bowlen said. “We pride ourselves on a high level of service and really partnering with our clients to achieve results.”
Through her years of experience at various Kansas City advertising and marketing agencies including Bernstein-Rein Advertising and Nicholson Kovac, Inc., Bowlen has gained extensive knowledge of marketing communications tactics in areas including direct marketing, database marketing, print collateral, interactive advertising, broadcast television and radio production.
Bowlen is a results-driven professional who brings her experience in leading brand development, brand evolution planning and brand stewardship to PlattForm. “I believe branding and direct response are not mutually exclusive. As we work to continually evolve and improve the creative product for our clients, we will be marrying tried-and-true lead generation tactics with messages that express the clients’ brand in unique and differentiating ways,” Bowlen said. “Leads and results shouldn’t occur at the expense of the client’s brand. At PlattForm, clients can have both in their creative – a compelling expression of their brand that also generates qualified inquiries and leads.”
Bowlen is a graduate of the Journalism School at the University of Missouri, and is a member of the American Association of Advertising Agencies, Business Marketing Association, Kansas City Ad Club, Kansas City Direct Marketing Association, The Central Exchange and the Kansas City Plaza Rotary Club.
About PlattForm Advertising
PlattForm Advertising (plattformad.com) is a full-service agency specializing in interactive marketing and advertising for higher education. Boasting an internal creative staff of more than 200 individuals, the Kansas City-based agency provides a number of student acquisition services including interactive lead generation; online marketing; search engine marketing; media placement; creative, print and video production; direct mail; and print media services.