PRZOOM - /newswire/ -
Alexandria, VA, United States, 2010/11/29 - Condé Nast Russia, the largest Russian publishing house of lifestyle publications, has opted for Bitrix® Site Manager as the technological platform for its recently re-launched website, developed by the Aero Advertising Agency.
World-renowned lifestyle media publishing house powers its websites including Vogue, GQ and Glamour with Bitrix content management technology.
Bitrix, Inc., a technology trendsetter in business communications solutions, announces that Condé Nast Russia, the largest Russian publishing house of lifestyle publications, has opted for Bitrix® Site Manager as the technological platform for its recently re-launched website, developed by the Aero Advertising Agency, a Bitrix Gold Certified Partner.
Condé Nast Russia publishes some of world’s most famous lifestyle publication brands such as Vogue, GQ, Glamour, Tatler and AD with total circulation of 1.2 million and 3 million readers. The publishing house has 21% of the monthly advertising market among lifestyle magazines in Russia and has received a number of awards and industry recognitions.
Over the past years, Condé Nast has concentrated its efforts on developing its online business and launching new, web-focused media. In 2009, GQ became the world’s first lifestyle magazine available for reading on iPhone. The US edition of Wired for iPad revolutionized the publishing landscape, setting up a new industry standard for multimedia magazines.
The Russian branch of the publishing house actively explores new ways of expanding its online presence. A pool of well-established websites behind headliners Vogue, Glamour and GQ running on Bitrix Site Manager was recently reinforced with online versions of Tatler and AD. The monthly cumulative audience of Condé Nast Russia online resources reached 1.2 million unique visitors with 10+ million page views.
The company’s goals are to develop highly-motivated and active online communities and provide visitors with continuous, high-quality newsfeeds and reference source. The recently established department, Condé Nast Digital, is supposed to bridge the gap between offline and online content and leverage the scattered efforts of various departments to create dazzling websites delivering a superior online experience.
"The corporate website should be extremely intuitive and dynamic and comply with the established standards of the publishing house worldwide to deliver premium content. We are happy to present the company’s new website distinguished by an elegant appearance and intuitive navigation," said Anita Gigovsky, Director of Condé Nast Digital Russia.