Marketingunity, the Newbury-based marketing and procurement software specialist, today announced the immediate availability of its new Multi-Channel Manager module.
Chris Hopwood, marketingunity MD, explains the market requirement behind the launch: -
“Today’s marketing landscape involves more channels, more complexity and more immediacy than ever before. Consumers are moving online, which creates new marketing opportunities, but also new challenges, as they can initiate ‘marketing campaigns’ themselves, on Social Media Sites. Marketers need to be aware of these, and respond appropriately.”
“This trend creates extra demands on marketing resources, but also the potential to increase marketing ROI. Multi-channel Manager is designed to help on both fronts.”
The new module has three main elements
– Multi-channel Campaign Management, which gives managers a single view across all media types and touchpoints;
Online Market Research, which enriches customer data and insight; and Advanced Analytics, which allows marketers to understand results, identify up-sell and cross-sell opportunities, and increase the relevance of marketing messages.
According to Hopwood, Multi-channel Manager “helps marketers to engage with, and better understand their customers across both traditional and emerging channels. This can drive increased relevancy, and support relevant ‘one-to-one’ dialogues which span all customer touchpoints. We’re very excited by the early response to the launch, which includes serious interest from a number of household name brands.“
Marketingunity (marketingunity.com) is a UK-based software house specialising in web-based, collaborative marketing and procurement software.
Their flagship suite operates as a single, comprehensive point of control for marketing and procurement operations. It underpins the successful management of campaigns and procurement from planning to execution, across organisational, time and geographical boundaries.
Over 100,000 users, spanning 1200 corporate and non-profit organisations, agencies and suppliers use marketingunity to improve their bottom line.