PRZOOM - /newswire/ -
Nottingham, Nottinghamshire, United Kingdom, 2010/11/25 - Peacocks, the UK's hottest value fashion retailer has worked with leading queue management specialist Tensator to provide an In-Queue Merchandising (IQM) system to enhance the in-store customer journey at more than 150 of its stores.
The IQM solution transforms unused space in the queue into a valuable retail area, enabling Peacocks to boost impulse sales among queuing customers by up to 400 per cent.
To maximise IQM for Peacocks, Tensator has provided the retailer with Tensaguide Posts, Beams, impulse boxes with adjustable dividers, sign holders and merchandising bowls for optimal product placement at point of sale.
Tensator retail business development manager Fay Birtwell, added: “IQM is an effective way to boost impulse sales as it converts customers’ waiting time into extended shopping. The system gives Peacocks a high sales-generating point-of-purchase area, which increases margins and enhances customers’ satisfaction within the queue.”
Tensator has also recently provided Harrods with an In-Queue Merchandising (IQM) system to enhance the customer experience in its Christmas Shop over the festive period.
Tensator (tensator.com) is a leading queue management specialist, with the largest range of crowd control, in-queue merchandising, display and signage, electronic call forward and media products. The Tensator high profile customer base spans blue chip retailers, international airport terminals, leisure and entertainment venues and financial institutions globally. The company is famous for inventing the Tensabarrier® retractable post, which is now a common fixture in many global queuing environments. Tensator employs over 350 staff within its six offices spanning Milton Keynes England, Bay Shore New York USA, Frankfurt Germany, Paris France, Wroclaw Poland and Dubai UAE.
For further information please contacts:
Wayne Swiffin at BCS PR: +44 (0)115 948 6901, wayne[.]bcspr.co.uk.
Martyn Gettings at BCS PR: +44 (0)115 948 6901, martyng[.]bcspr.co.uk.