PRZOOM - /newswire/ -
Brighton, Sussex, United Kingdom, 2010/11/23 - The digital marketing and web development specialist, announced the launch of ‘Web Couture’, its redefined web development and design offering, combining extensive digital marketing expertise with deep online analysis.
Today’s market is proliferated with off the shelf web design and ecommerce solutions which whilst providing a fast and cost effective solution, deliver none of the extensive analysis required to ensure that a website or solution delivers maximum success.
With this in mind Guava, which has developed web solutions for brands including Telstra, Shurgard, SMA Nutrition and Ramada Jarvis, has redefined its web development approach around a tried and tested structured process called ‘Guava DNA’.
The Guava DNA process takes a ground-up approach, converting comprehensive analysis of all aspects of your online business into the blueprint for online success, focusing on four key areas; market analysis, visitor analysis, persona analysis and user journey, plus usability and compliance analysis.
In addition, Guava offers a broad range of digital marketing services including SEO, PPC, Analytics and Social Media for SME’s and established brands such as RBS Insurance, Argos, Homebase and The Royal Mail.
These complimentary services help brands achieve higher search engine rankings, increased traffic and conversions, whilst providing users with a range of channels through which to engage.
Paul Newman, Web Development Director, Guava, commented: “The real value in web developed has shifted in recent years with the proliferation of off the shelf solutions which are cost-effective, but fail to understand the needs of the business or its audience.
“Today the value lies in specification and consultancy, which is why we’ve launched Web Couture; a service offering high-end, custom made solutions built on deep analysis and understanding, delivered by a team with extensive experience and insight. The days of high design in web development are over. We believe that conversion is king.”