Governments of North American countries have initiated several programs and incentives as part of the stimulus package to improve the economic situation that is indirectly driving the thermal insulation market in the region.
Analysis from Frost & Sullivan (chemicals.frost.com), Materials for Energy Efficient Buildings in North America, finds that the market earned revenues of $4,962.2 million in 2009 and estimates this to reach $5,737.1 million in 2010. The markets covered in this research service are fibreglass, mineral wool, expanded polystyrene (EPS), extruded polystyrene, polyisocyanurates, spray polyurethane foam (SPF) and cellulose.
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"Environmental concerns have spurred the development of technology that can provide energy-saving solutions," says Frost & Sullivan Research Analyst Ashwini Ravishankar. "The market will be controlled by manufacturers who provide consumers with products which are performance as well as price oriented, thereby gaining more market share."
In view of reducing energy dependence and for protecting a green habitat, improved methods of thermal insulation are being adopted. This will act as a propelling factor for the energy-efficient building materials market.
However, during the economic downturn, decreased consumer funding and confidence to invest in the volatile markets led to decline in many industries. The real-estate market collapsed, and as a result, associated industries such as building and construction were affected. This acted as a restraining factor for the thermal insulation market.
"Decreased household incomes and the burst of the housing bubble also led to the decline in the residential construction market," explains Ashwini. "This is anticipated to affect the thermal insulation industry due to the reduction in the number of residential construction projects and reduced budgets for construction."
Considering the increasing pricing pressures in the market, it is important for companies to implement cost reduction initiatives without compromising the quality, functionality and performance of the offered products. Ultimately, products, which provide superior performance at a competitive price, will attract higher sales.
Technical support services are of paramount importance in the thermal insulation market, as they represent a differentiating factor for companies. A company can provide additional value to its customers by providing timely services and offering maintenance contracts. Additionally, training and education from manufacturers will enable contractors to increase their knowledge on the uses of different insulation materials for various requirements.
"The collapse of the residential construction industry has induced house-owners to look at retrofitting," concludes Ashwini. "With the government incentives being rolled out as part of the stimulus package, it is anticipated that retrofit markets will experience strong growth in the near future."
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Materials for Energy Efficient Buildings in North America / M5BD