BlogWire, LLC announced today the launch of its 2011 editorial guide and Twitter party calendar, a series of 14 guides, with corresponding online events, that will enable marketers to efficiently and effectively market product launches, seasonal promotions and to announce product sampling availability to targeted communities of bloggers. BlogWire currently hosts two targeted blogging communities, SheBlogs and HealthyBlogging, with a total reach of more than 5,000 bloggers.
“Our editorial guides give marketers the ability to have their timely promotions and product launches included in a specialized outreach campaign targeting niche verticals of bloggers,” explains Julie Wohlberg, Founder of BlogWire, LLC. “Our corresponding Twitter parties offer marketers a cost-effective way to get product samples into the hands of the bloggers from whom they are seeking reviews.”
Each editorial guide will feature a collection of companies announcing themed promotions. Each company can include a 250 word, themed product, line or promotional announcement, accompanied by up to four stock images, four relevant links and PR contact information. This information is distributed to a selected blogging community in four ways:
• Via prominent placement on the homepage of the corresponding community website: SheBlogs or HealthyBlogging;
• Via distribution through an email newsletter to bloggers;
• Via promotion on Twitter, both of the guide as a whole and of participating companies;
• Via promotion on Facebook, both of the guide as a whole and of participating companies.
Along with each editorial guide, BlogWire will be hosting a corresponding Twitter party and swag bag giveaway. Sponsor companies provide 100 product samples, along with 10 questions about current products, promotions or trivia, which are asked of bloggers during the event. Bloggers who respond correctly receive a swag bag prize, and are asked to review the products they receive, providing proper disclosure of receipt of product samples.
“Our Twitter parties are popular with our bloggers,” adds Wohlberg. “And our marketers have the benefit of coordinating a large-scale outreach campaign, at a fraction of the cost of an in-house campaign, and with a fraction of the effort. Marketers can receive up to 100 product reviews in the weeks following our Twitter parties, without having to coordinate outreach, shipping, and tracking.”
For more information about BlogWire’s 2011 editorial guides and/or Twitter events, or to reserve your spot in one of our themed events, please visit the website or call.
About BlogWire, LLC
Based in West Palm Beach, FL, BlogWire (theblogwire.com) is a PR distribution service that picks up where traditional newswires and media database services fall short - by connecting marketing professionals with niche, targeted blogging communities that want to receive their news, host contests and giveaways, or review new products. Unlike media database services, which can result in negative attention from the blogging community ("PR spam"), our bloggers have indicated their interest in hearing from you, through our non-invasive, 4-touch microcampaigns, that ensure maximum exposure for your brand through traditional and social media outreach to targeted communities of bloggers. Launched in July, 2009, SheBlogs.org is BlogWire’s flagship wire, with a reach of more than 3,700 influential female bloggers. HealthyBlogging.net, launched in May, 2010, currently reaches more than 1,200 bloggers interested in health-related and healthy living. In May, 2011, BlogWire will be hosting SheCon, a three-day conference giving bloggers a brand immersion experience.
BlogWire’s flagship wire, SheBlogs.org, connects female bloggers, including mom bloggers, product reviewers, fashionistas, techies and others, with the public relations and marketing professionals who issue the news and promote the products that women care about most. Launched in July, 2009, SheBlogs.org has grown to support a community of more than 3,700 female bloggers who reach a total audience of more than 42 million monthly unique visitors.
HealthyBlogging (healthyblogging.net) is a community of bloggers interested in healthy living, fitness, green living and healthcare. Our bloggers have registered to receive news, promotions, contest opportunities and product sampling announcements from marketers. Launched in May, 2010, HealthyBlogging currently has more than 1,200 registered bloggers.