PRZOOM - /newswire/ -
San Bruno, CA, United States, 2010/11/12 - Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today announced the opening of a new office in India.
As a development hub, the new office in Bangalore provides Responsys with access to local talent in the region.
Helping to expand the company’s presence in the region, Srishti Sofat has taken the role of General Manager of Responsys Business Solutions India Private Limited, reporting to Antonio Casacuberta, Chief Technology Officer. Until recently, Sofat served as General Manager of InfoSpace, a developer of metasearch products, leading that company’s development center in India. Sofat brings over a decade of development experience and a local network of talented engineers to Responsys.
“Responsys is always looking for attractive opportunities to expand globally,” said Dan Springer, Chief Executive Officer of Responsys. “A Bangalore office provides access to some of the top engineers outside of the U.S. We’ll continue to invest in excellent people to help us continue to deliver the innovative products our customers expect from Responsys.”
“A local presence in India is an important move for Responsys,” said Casacuberta. “We are especially thrilled to have Srishti join the team. Her past experience running large development teams makes her a natural fit.”
Responsys (responsys.com) helps companies execute highly effective marketing campaigns across key interactive channels — email, mobile, social, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Qantas, Southwest Airlines, StubHub, and UnitedHealthcare.