PRZOOM - /newswire/ -
Louisville, KY, United States, 2010/11/09 - GE Appliances & Lighting announced today that is has signed an exclusive appliance contract with Taylor Morrison, one of the nation’s largest homebuilders, with more than 150 communities in Arizona, California, Florida, Colorado and Texas (NYSE: GE). NYSE: GE
• One of the nation’s largest homebuilders, Taylor Morrison, selects GE as exclusive appliance supplier.
• Builder cites GE’s automated ordering and delivery process, nationwide service and delivery network, and innovative style of the company’s Café™ line of restaurant-inspired appliances.
With a reputation of building stylish homes for the nation’s most discerning consumers, Taylor Morrison selected GE for the style, innovation and brand appeal of its appliances, as well as GE’s 100-percent automated processes for ordering and delivery.
“In addition to the style and innovation of GE’s appliances, we are thrilled to work with a company that has such a tremendous reputation of quality and service,” said Jeff Allgood, corporate director of strategic sourcing, Taylor Morrison. “Given our geographic span from the east to the west coast, we highly value GE’s high-tech, automated solutions for managing our orders and on-time deliveries. We were also very impressed with GE’s Café line of appliances, which offer the style and innovation to help set our homes apart.”
In addition to offering homeowners the GE Café series of restaurant-inspired appliances, Taylor Morrison will also offer homebuyers GE®, GE Profile™ and GE Monogram®- brand appliances, providing options for first-time, mid-market and upscale homeowners. Taylor Morrison has been purchasing GE appliances since 2007.
“We’re thrilled about extending our relationship with Taylor Morrison and supplying appliances for all of its new homes across the country,” said Matt Rose, general manager, contract channel, GE Appliances & Lighting. “Given that both GE and Taylor Morrison provide solutions for first-time homebuyers, luxury consumers, and everyone between, this contract makes perfect sense, and we look forward to our ongoing, successful business relationship.”
GE is the number one supplier of major appliances to US homebuilders. In addition to a strong line-up of brands, GE offers builders high-tech solutions to streamline the purchasing and communications process, and is backed by 1,200 factory service technicians and a nationwide delivery network.
The GE Company and GE brand are highly valued by consumers globally. GE was ranked 16th in FORTUNE’s list of the World’s Most Admired Companies in 2010 and fourth in BusinessWeek’s Best Global Brands study conducted by Interbrand in 2009.
About Taylor Morrison
Taylor Morrison (taylormorrison.com) is one of the top home builders in North America, building a wide range of product for discerning home buyers across the country. With more than 150 communities in Arizona, California, Colorado, Florida, and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates under the Monarch brand in Ontario, Canada, where it builds single-family homes and high-rise condominiums. Taylor Morrison, Inc., is a wholly owned subsidiary of Taylor Wimpey plc (LON: TW), a home building company with over 125 years of experience and operations in the United Kingdom, North America and Spain.
About GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomaginationSM initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (ge.com), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands.