PRZOOM - /newswire/ -
New Delhi, Delhi, India, 2010/11/02 - Airtel digital TV - the DTH service from Bharti Airtel announced that it now has 12 different channels with voice feeds in multiple languages, on its platform.
• Becomes the first DTH player in India to offer 12 different channels with voice feeds in multiple languages.
• Free to all customers, anywhere in India.
With this, Airtel digital TV customers can choose to have voice feeds in languages other than the only default option, available to other customers on other distribution platforms. Thus apart from enjoying one of the most comprehensive regional channel bouquets on Airtel digital TV, customers also get to see top of the line channels in Hindi, Tamil, Telugu.
The 12 channels with multiple voice feeds on Airtel digital TV are Cartoon Network, Pogo, Hungama, Disney XD, Disney Channel, Discovery, Fox History, What’s on Airtel-HELP Channel, Nick India, NGC Animal Planet and TLC. This makes Airtel digital TV the only DTH player in India to offer the largest number of channels with as many multiple regional language voice feeds, at no additional cost for its customers.
According to Mr. Sugato Banerji, Chief Marketing Officer, DTH Services Bharti Airtel said, “Content has always been central to Airtel digital TV’s endeavours. One of the key reasons for a growing proportion of our customers coming from outside the Top 300 towns is the preference and availability of regional content. With familiarity to more than one language being lesser outside these top 300 towns, availability of entertainment in a language of choice is a key customer need that is spurring the uptake of DTH as a category. Our consumer research has shown that content itself is the key driver of viewer choice. Whether small or big town, the viewer is still keen to watch high quality relevant content available in niche genres like Kids, Lifestyle, Infotainment, which is why we have been focusing on getting the language feeds on these genres activated as soon as they are available.”
Multi Lingual Channels
S. No.– Channel ID – Channel Name – Language 1 – Language 2 – Language 3 – Language 4
1 – 355 – CARTOON NETWORK – English – Hindi – Tamil – Telugu
2 – 356 – POGO – English – Hindi – Telugu
3 – 357 – HUNGAMA – Hindi – Tamil – Telugu
4 – 358 – DISNEY XD – English – Hindi
5 – 360 – DISNEY CHANNEL – English – Hindi
6 – 340 – DISCOVERY – English – Hindi – Tamil – Telugu
7 – 342 – FOX HISTORY – English – Hindi
8 – 100 – Whats on Airtel - HELP – English – Hindi – Tamil – Telugu
9 – 359 – NICK India – English – Hindi – Tamil – Telugu
10 – 341 – NGC – English – Hindi – Telugu
11 – 343 – Animal Planet – English – Hindi
12 – 325 – TLC – English – Hindi
Airtel digital TV – the DTH service from Bharti Airtel – has 3.8 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
About Bharti Airtel Limited
Bharti Airtel Limited (airtel.in) is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel had over 191 million customers across its operations at the end of September 2010.