Release date: 2006-08-26

Vehicle Tracking Specialist SimplyTrak Signs Joint Software Agreement with Aston Martin Hire Company

(PRZOOM - Press & Newswire) —  Riplingham Brough, East Yorkshire, United Kingdom, 2006-08-26 - GPS satellite vehicle tracking provider SimplyTrak (UK) Ltd have agreed an integrated software agreement with Aston Hire Ltd. to produce a combined platform enabling vehicle hire companies to optimise their vehicle assets and monitor their use


The result of this collaboration is the integration of the two leading IT platforms to produce the first complete fleet management tool for all hire companies, large and small. The system will advance Aston's ground breaking hire system software still further to enable clients to both control their fleet, monitor its use both live and historically and optimise their fleet performance moving forward.

David Coleman, Managing Director of SimplyTrak (UK) Ltd. said, "Aston Hire Ltd. are a top performer in their field and this joint initiative will bring together years of development with both companies in their respective fields. Both companies also share a complete dedication to customer service with their clients. The resulting program will be unique in its features and bespoke to the vehicle hire industry. This will enable both companies to benefit from the obvious synergies which result from niche market leaders combining their solutions to benefit their current and future client bases".

SimplyTrak (UK) Ltd ( has been providing advanced vehicle tracking and fleet management systems in the UK, Europe and beyond since 2001. The SimplyTrak vehicle tracking system is completely developed in-house from scratch and from the continued requests and needs of its client base.

Aston Hire Ltd ( are a specialist provider of luxury cars and bespoke software development for the car hire and construction industries across the UK. Their software solutions cater to all nature of companies public and private in their respected fields.


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