PRZOOM - /newswire/ -
Xindian City, Taipei County, Taiwan, 2010/10/28 - So if advertisers have been looking for the ultimate solution in counting the Actual Impressions Viewer of your CF/CM eCAFtech DSVC is exactly for you. It will be the best tool for information dissemination in advertising and digital marketing.
eCAFtech, a Taiwan company that develops software focused on the audience measurement in Digital Signage 'DS', this September announced the first cutting-edge technology which integrated with human face recognition technology in digital signage marketplace. DSVC (Digital Signage Viewer Counter) shows the answers to the Endless Possibilities of New Age Media.
With the social and economic development, outdoor advertising market attracts much more attention and favor from advertisers. But after we analysis the outdoor advertising, we found that lots of statistics of outdoor advertising "Rating Rate" is unreasonable, advertisers will always take the traditional way like questionnaire survey, customer feedback or the past people flow to count how many audience of their CF, but the method was costing lots of time and money, and the test results was really a glasses dropper.
So if advertisers have been looking for the ultimate solution in counting the Actual Impressions Viewer of your CF/CM DSVC is exactly for you.
DSVC is a powerful digital signage audience measurement application system, need to integrate with a camera, can count and distinguish the audience who are watching digital signage ad or message.
It provides the unique solution for the audience measurement of new media. The output data from DSVC can be further transformed into meaningful and powerful metrics for the measurement and evaluation of your media performance.
DSVC’s precise statistics figures help marketing people to further analyze and adjust their strategies for marketing campaigns. Moreover, the new era of precise digital media will create a new billing standard for advertisements, gradually moving toward the TV media billing pattern-the higher GRP the higher fees. DSVC will be the best tool for information dissemination in advertising and digital marketing.
DSVC can be used in the following place-based area: MRT, stores, supermarkets, retail stores, hospitals and other place where digital signage advertising exist.
eCAFtech (ecaftech.com) has devoted itself into the research of biometric identification technology since 2005 and we integrate our unique face recognition algorithms into the development of application products. In 2010 we have the powerful Face U host that utilizes the combination of two main recognition algorithms, the Principal Component Analysis with eigenface and Linear Discriminate Analysis, to achieve the fast and accurate recognition of each individual face.