Goldratt Consulting Ltd, founded by best-selling author Dr. Eliyahu Goldratt, has selected Customer Insight Group, Inc. to create a global customer relationship-marketing strategy.
Dr. Goldratt introduced Theory of Constraints (TOC) in his best-selling book, The Goal, which has sold over 4 million copies worldwide. Dr. Goldratt’s newest strategic innovation, called Viable Vision, is a simple yet comprehensive procedure that promises significant financial results. Says Dr. Goldratt, “When I do a Viable Vision analysis with a company, I am satisfied only when I see how it can, in less than four years, grow net profits to be equal to current net sales.”
Customer Insight Group has been charged to develop the marketing strategies and tactics that will enable Goldratt Consulting to foster better relationships with customers, consultancies and business partners. We are testing offers, channels of communication and synchronized of messages to gather insight and optimize customer performance.
The comprehensive relationship-marketing program outlines a clearly defined strategy that is supported by practical, measurable multi-channel programs.
“Goldratt Consulting wanted to create high-impact customer-based business initiatives, and they needed one entity to be responsible for creation and implementation,” notes Sallie Burnett, President and CEO of Customer Insight Group. “There is no greater recognition than being chosen by a company known for its strategic approach to achieving performance breakthroughs. Goldratt Consulting’s selection of Customer Insight Group emphasizes our singular focus on helping companies develop profitable customer relationships”.
“Forming these relationships is key to Goldratt Consulting’s success,” said Dr. Lisa Lang, Global Marketing Director. “This marketing plan will enable us to reach out and further our goal of helping business owners substantially increase their profitability.”
Goldratt Consulting conducts Viable Vision offers worldwide, with upcoming events scheduled in Ontario, Mexico, Brazil and the United States.
About Goldratt Consulting
Goldratt Consulting Ltd. is a worldwide leader in management consulting services. Its founder, Dr. Goldratt, is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. He has applied his theories to corporations including General Motors, Ford, Procter & Gamble, and AT&T. Dr. Goldratt is the author of several business novels, including The Goal, It’s Not Luck, Critical Chain, and Necessary But Not Sufficient.
About Customer Insight Group
Customer Insight Group is a strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade, and retention programs by leveraging customer behavioral insights. Integrated strategic, analytic, creative services support innovative customer-centric programs that help companies grow profitable, long-term relationships with their customers. Explore how Customer Insight Group makes a difference for such clients as Dick’s Sporting Goods, Edwin Watt’s Golf, The Bon Ton Stores, Inc. and Network Affiliates by visiting our Website.