Merkle, the nation’s largest and fastest growing customer relationship marketing agency, today announced that the company and its subsidiary, LogicLab, received Innovation Awards from the Direct Marketing Association (DMA) during the DMA2010 Conference and Exhibition held October 9-14. Merkle’s Customer Engagement Monitor (CEM) took top honors in the Loyalty category, while LogicLab Match Analytics won the Broadcast Media category. DMA’s annual Innovation Awards reward ingenuity and creativity for outstanding advancements in direct and digital marketing technology by recognizing products or services introduced during the past year.
Merkle’s CEM enables companies to create effective customer relationship marketing (CRM) and loyalty programs by leveraging customer data integration and predictive modeling to estimate the value of various types of “non-monetary” customer interactions, a challenge for many organizations without direct sales relationships with customers. Companies leverage CEM to evaluate their customer loyalty programs and better understand the value of different types of engagement on future loyalty and value.
“We are proud to receive such high recognition from the DMA for our technical and strategic developments in the field of customer loyalty,” said Craig Dempster, Merkle’s executive vice president and chief marketing officer. “Merkle is dedicated to continued innovation in developing ground-breaking strategies that marketing organizations need to better engage with customers and improve revenue streams.”
LogicLab, a wholly owned subsidiary of Merkle, applies deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising. The company’s Match Analytics enables advertisers to use customer data to identify the most effective media vehicles in order to reach desired customer and prospect targets. With Match Analytics, advertisers can identify new audience sources, reduce costs, accelerate the evaluation process, optimize their media mix and receive quantitative ROI metrics.
“We have always believed that the marketplace only thrives with ingenuity and innovation,” said Chris Wilson, president of LogicLab. “LogicLab is honored to receive recognition from the DMA for our technical advancements in the Broadcast Media category, and we are very excited to bring this new capability to our clients.”
Merkle (merkleinc.com) is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, Md. and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit the website.
LogicLab™ (logiclabinc.com) matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, N.Y., LogicLab is a wholly owned subsidiary of Merkle Inc.