PRZOOM - /newswire/ -
Charlotte, NC, United States, 2010/10/13 - It will now be possible to leverage a client’s existing XPIENT IRIS POS investment and conduct advanced behavioral campaigns and reporting against a customer’s transactions, in real-time.
Beanstalk Data is pleased to announce a strategic partnership with XPIENT Solutions to launch Beanstalk Loyalty™ powered by XPIENT. This agreement seamlessly combines Beanstalk’s unique marketing automation with XPIENT’s IRIS and Rewards applications to offer an end to end solution to influence QSR customer behavior.
Beanstalk Loyalty powered by XPIENT sets a new standard for loyalty marketing in the Quick Service (QSR) and Fast Casual dining space. “Our loyalty marketing platform is unique in that it is the only solution whose DNA contains the Point of Sale transactional data,” states Gilbert Bailey, Beanstalk Data’s Vice President of Marketing & Business Development. “While we can count transactions and points, the real breakthrough in our platform is that we can leverage a client’s existing XPIENT IRIS POS investment and conduct advanced behavioral campaigns and reporting against a customer’s transactions, in real-time. Loyalty marketing is all about strengthening the brand through an intelligent conversation with a customer to ultimately influence their next visit.”
“We are very pleased to be working with Beanstalk Data,” says Christopher Sebes, President and Chief Executive Officer of XPIENT Solutions. “Beanstalk Loyalty powered by XPIENT allows our customers to market in a way that was previously impossible in QSR or Fast Casual dining. For the first time marketing can be personalized to an individual based on their frequency, items ordered, location or day part; with campaigns adjusting in real time based on a customer’s behavior. Marketers have long sought a way to mine POS transactions to build campaigns and determine return on investment (ROI). Beanstalk Loyalty powered by XPIENT is our answer- a sophisticated campaign and reporting engine analyzing IRIS transactions in real-time.”
Beanstalk Loyalty powered by XPIENT offers traditional point based rewards, advanced real-time behavioral marketing, professional services and reporting.
About Beanstalk Data
Beanstalk Data (beanstalkloyalty.com) helps clients communicate their message by using proprietary software to implement, manage and track sophisticated multi-channel marketing, loyalty and lead generation campaigns.
Beanstalk Data is a pioneer in creating an integrated marketing automation process utilizing essential marketing data tools including E-mail, Direct Mail, Text Messaging, Landing Pages, Lead Scoring, Tracking, Scheduling and more to get better results for your business. Only Beanstalk Data offers this level of expertise leveraging leading-edge technology to increase the return on marketing investment.
XPIENT Solutions (xpient.com) is an organization of highly qualified restaurant and software development specialists devoted to business process improvement and professional support services for the foodservice industry. XPIENT offers a full complement of integrated technologies including Point-of-Sale and Back Office. From applications that help efficiently take orders and improve kitchen throughput, to labor management, production prep, inventory control, customer loyalty, speed of service, surveillance enhancement and data management tools, XPIENT’s solution suite allows the restaurant operator to better and more easily manage every aspect of their restaurant operations.