Kaulkin Information Systems (KIS) today announced a broad overhaul of the company’s corporate and technology brand identities.
The company’s recognizable “Sniper-View” block logo has been refined – see below – to incorporate a cloud-blue color that invokes the company’s expertise and technology leadership in the Software-as-a-Service and Cloud (SaaS|Cloud) computing categories.
The new logo also recalibrates the tone and placement of the existing color palette in the Sniper-View logo to tie into a new marketing theme the company will be promoting that associates a single word with each of the four primary corporate colors (red, charcoal, green, blue) respectively.
The marketing theme is: Stop | Think | Go | Cloud™
In tandem with the corporate logo and theme, the company is renaming and rebranding its SaaS|Cloud technology platform. The prior product name KISTrack® will be changed to: KloudTrack®
Additionally, the company announced four new marketing concepts.
These first two concepts are: The Human Side of Compliance™ and Simple | Powerful | Affordable™
This Human Side of Compliance is the cross-roads where individuals interact with sensitive information. At this intersection, KloudTrack offers transparency and audit-trails. Additionally, the company’s SaaS|Cloud technologies and solutions highlighting address increasing Governance, Risk and Compliance (GRC) needs in a challenging economy.
The second two new marketing concepts concentrate on unique traits of the company’s KloudTrack technology platform. These traits include the ability to integrate with existing information technology (IT) assets and the ability to scale in deployment scope and size in a flexible manner – both critical differentiators in an economy that is requiring companies to “do more with less.”
These two concepts are: The unCommon DataHub™ and Start Small … and Scale™
Finally, today KIS also formally unveils its new corporate Website. The primary enhancements of the site include tie-ins to the new corporate brand elements (colors, logo, themes, concepts) combined with more basic navigation and site structure.
The prior domain name kistrack.com will remain active though it will re-direct visitors to the new kloudtrack.com domain automatically.
All elements of the new corporate brand were developed after consultation with KIS clients, partners and employees and were designed to be easier to use and better suited to digital and online use.
"We think our new brand elements visually distinguish KIS in the same way that the quality and expertise of our people and technologies differentiate the experience of working with KIS," said Michael P. Binko, president and CEO of KIS. "Reinforced by the new visual elements is what the KIS team and brand really stand for — bringing technology | expertise | solutions to a wide variety of business challenges. Beyond our capabilities and experience we want KIS to be known for building great relationships with customers and partners that help them realize long-term and meaningful value from their technology investments.”
About Kaulkin Information Systems
Kaulkin Information Systems (kloudtrack.com) is a technology and solution services company that offers simple, yet powerful and affordable, hosted Software-as-a-Service and Cloud (SaaS|Cloud) computing governance, risk management and compliance (GRC) technologies. KIS is one of the first technology and solution providers to address specific international, federal, state and industry-imposed regulatory compliance standards in SaaS|Cloud environments across multiple vertical industry sectors. This understanding and integration of GRC factors truly sets KIS technologies, solutions and intellectual property apart in the market.
KIS is a Chesapeake Innovation Center (CIC) portfolio-company and was recently selected by Microsoft® Corporation for its Startup Accelerator Program – an initiative that highlights companies developing unique and innovative technologies on Microsoft platforms.
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