Based on its recent analysis of the probiotic delivery systems market, Frost & Sullivan recognizes Nutraceutix, Inc. with the 2010 North American Frost & Sullivan Award for Technology Innovation of the Year for its pioneering manufacturing process and delivery technology for probiotics. The complementary LiveBac® processing and BIO-tract® delivery system address challenges to the survival of probiotics through its entire product lifecycle; from the time it is manufactured; the extended timeframes required for product transportation and distribution; and finally the journey past the human stomach into the intestinal tract.
Both LiveBac and BIO-tract are proprietary to Nutraceutix, Inc. LiveBac incorporates two patented processing steps and BIO-tract has been awarded four international patents in China, Australia, Russia and Singapore. Many other international patents are still pending, including the U.S.
The LiveBac process is unique in the sense that neither encapsulation nor coating is carried out during manufacture, but instead uses a process that results in a high viability probiotic tablet, a rarity among probiotic supplements today. Similarly, the BIO-tract delivery system is unique as it is based on a release mechanism that is activated when the probiotic tablet is exposed to moisture, whereas other mechanisms such as enteric coatings typically rely on environmental pH.
"The formation of the protective barrier on the probiotic tablet allows for controlled release of beneficial bacteria throughout the day, a characteristic that is more commonly associated with advanced pharmaceutical grade delivery technologies, rather than with nutraceutical grade delivery technologies," notes Frost & Sullivan Senior Industry Analyst W.F. Kee. "With increased survival of the microorganisms, particularly as they pass through the stomach, as enabled by the BIO-tract delivery system, more viable probiotics are delivered to the right locations for maximum benefits. By utilizing both LiveBac® and BIO-tract® technologies, a probiotic product with superior stability and potency is created."
The LiveBac tableting process significantly enhances the shelf life of probiotic products. Nutraceutix is able to provide shelf life guarantees on products that it produces and bottle for clients, such that the product will be able to meet label claims at expiration dates, even at room temperature (if bottle is kept sealed). Moreover, the use of the LiveBac process negates the need for refrigeration, where refrigeration has become the norm for conventional encapsulated probiotic supplements. This makes it easier for probiotic products to be shipped internationally with much less risk of deterioration, which contributes toward improved market expansion.
The fact that probiotics manufactured using the LiveBac process require no refrigeration, makes it more appealing to consumers who are constantly on the move, and who might not have convenient access to a refrigerator. The enhanced stability and potency of the probiotics also ensures that the customer is getting the full benefit of the supplementation, thereby requiring less frequent dosages.
"A customer who may prefer to have a lower dose also has the option of breaking the probiotic tablet into parts, with confidence that the viability of the probiotics has not been seriously compromised – an option that is unavailable with encapsulated probiotics," explains Kee. "Further, neither the LiveBac process nor the BIO-tract delivery system utilizes soy lecithin, a common raw material for other probiotic delivery technologies. This could prove to be a boon to consumers who are allergic to soy products."
Although a few companies have begun creating probiotic supplements geared to withstand the manufacturing, transportation, and ingestion processes, Nutraceutix is the only company that can provide probiotics with controlled release features. Furthermore, the increased shelf life and resultant potency of the probiotic products developed using Nutraceutix technology is not easily matched by the majority of its competitors in the probiotics industry.
Apart from probiotic supplements, the combination of the LiveBac process and BIO-tract delivery system can be applied to various nutritional supplements, and is a particularly attractive delivery technology for heat and moisture sensitive ingredients seeking consistent and persistent release. New nutraceutical formulations developed by Nutraceutix include various combinations of probiotics with cranberry, multivitamins; combinations of glucosamine, chondroitin and methylsulfonylmethane (MSM); as well as single doses of vitamin C, vitamin D, B-complex, soy isoflavones and green tea extract. The time release profiles of these new ingredients can be precisely tailored to suit customer needs, and can range from a few hours to all day long.
For researching and developing the LiveBac process and BIO-tract delivery system, which offer advanced probiotic delivery characteristics on par with pharmaceutical grade technologies, Nutraceutix is the deserving recipient of the 2010 North American Frost & Sullivan Award for Technology Innovation of the Year in the North American probiotic delivery systems market.
Each year, Frost & Sullivan presents the Technology Innovation Award to companies that have developed a unique technology which significantly impacts the functionality and the customer value of new products and applications. The award lauds the relevance of the innovation to the industry.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices.
About Nutraceutix, Inc.
Headquartered in Redmond, Washington, Nutraceutix specializes in producing high viability probiotics in bulk powder, capsules and advanced tablets from its broad factory-direct offering of natural probiotic organisms.
Nutraceutix is a NSF Certified GMP contract manufacturer and private labeler of probiotics and other nutritional supplements incorporating advanced stabilization processes and delivery technologies for quality conscious brands and retailers around the globe.
About Frost & Sullivan
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