International Franchise Association (IFA) CEO Stephen J. Caldeira will speak to New England Franchise Association (NEFA) on Tuesday, November 9th at the Marriott Hotel, 2345 Commonwealth Avenue, Newton, MA.
Caldeira is the new President and CEO of the (IFA), the world’s oldest and largest organization representing franchising worldwide. He started his new position as IFA President on June 15th, 2010. Caldeira has New England ties and was most recently director of Global Communications for Dunkin Brands.
“Franchising is not immune to the current economic shift,” noted Caldeira. He added, “I’ll talk about how the franchising community is impacted, the trends that are apparent and the future of where franchising is heading. These are not times to be reactive. Franchisors are taking bold steps to maintain momentum.”
Headquartered in Washington, D.C., IFA works to protect, enhance and promote the U.S. franchise industry, which consists of 900,000 U.S. franchise businesses that create 21 million jobs and $2.3 trillion of economic activity annually. IFA members include companies operating across 90 different business format categories, including foodservice, hospitality, lodging, real estate, automotive and business and consumer services, individual franchisees and companies that support the industry in law, marketing and business development.
Jim Coen, Director of NEFA and Chairman of the Speaker Committee and Executive Director of Dunkin Donuts Independent Franchisees (DDIFO), noted, “It’s a great privilege to have the President of the IFA come speak to NEFA, over the last 60 years New England has contributed a tremendous amount to the success of franchising, having Steve acknowledge that contribution and share with us what he has in store for the IFA is a wonderful opportunity for NEFA and for franchising in New England.”
The evening includes a cocktail and networking session beginning at 5:30 pm., dinner at 7:00 pm, and then the presentation from. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $75 per person and includes dinner. NEFA Members receive $25.00 off.
New England Franchise Association (NEFranchise.org) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.