Responding to a pressing need within the small business community, postcard marketing expert, PostcardMania, recently formed a partnership with email marketing company, iContact, to deliver affordable email marketing solutions to business owners.
The deal allows PostcardMania, whose services already extend beyond their namesake, to add email marketing solutions to the extensive list of marketing resources they provide for their customers.
The Maniacs (as the employees of PostcardMania have dubbed themselves) found the templates available from most email marketing companies didn't offer the "wow factor" their customers expect. "By teaming up with iContact, we give our customers the benefit of our design expertise and iContact's excellent software," said Founder and CEO of PostcardMania, Joy Gendusa.
Tom Beaton of Beaton Accounting, a PostcardMania client, says he's very excited about how the new partnership will take his business to the next level. Of the actual application of the new service he says, "I'm very impressed with the design, and the entire process went smooth as silk."
An Epsilon study shows that 67% of their subscribers report having made a purchase offline as the result of an email advertisement. PostcardMania recognized this and saw a new way to help customers grow their businesses.
"When speaking with our clients, we became increasingly aware that many of them did not have a follow-up system in place for leads they brought in from their postcard campaigns," said Gendusa. "After in-depth research, we found iContact to be the easiest email marketing company to work with and found a way to let our customers have access to their great service too."
That's just what they did. PostcardMania customers now have the option to implement an email marketing campaign, including a custom newsletter, to easily follow up with their leads. Their customers can also get a website, landing page, custom marketing plan, and as much free marketing advice as they can take.
PostcardMania (postcardmania.com) is one of the nation's most effective, top marketing companies specializing in lead generation for small to large-sized business. They were featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services— all while continuing to educate clients with free marketing advice.
By 2008, revenues reached nearly $19 million and the company now employs over 150 people, prints 4 million and mails 2 million postcards each week representing more than 40,000 customers in over 350 industries.
With more than 65,000 customers, iContact provides email marketing for small to mid-sized businesses and non-profits. iContact allows for easy creation of email newsletters, surveys and autoresponders. Market leaders like Vonage, International Paper, LG Electronics, and ReMax, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.
iContact, designed for the small business market. iContactPlus, a suite of custom and managed services designed for mid-sized organizations.