Sitecom's mission statement is “Make it easy”: products are developed in detail so that they offer a user-friendly “out of the box” experience. With an eye on this mission statement, Sitecom now introduces an automatic firmware update for most Pure E-motion |X series routers. Thanks to the automatic firmware update, the end user receives a notification via their Internet browser, without the need to install any software, when new firmware is available. The firmware will be downloaded and installed with only two mouse clicks.
Khalaf Al Otaiba, CEO, Al Otaiba Group, said that, “We are glad that such an ease of use feature is going to save lot of time and efforts of our customers by way of automatic firmware updates”.
The end users no longer has to search for the latest firmware on the website and go through a number of different steps before being able to use the latest functionality. Besides the “out of the box” security and the OPS technology, which can be used to create a secure wireless network with the press of only one button, Sitecom now also offers an automatic firmware update to make the end user's life even easier and more pleasant. It’s easy with Sitecom.
About Al Otaiba Distribution
Al Otaiba Distribution, part of Al Otaiba Group (alotaiba.ae) is one of the leading telecom and technology products distribution companies in the Middle East. It was established as an innovative company with the strategic objective of becoming a leader in products distribution that included but was not limited to computers, computer accessories, networking products, consumables, media, storage solutions, telecom products etc. The Group garnered enviable growth during the last 12 years by strategically positioning itself into various business models that include, Regional Distribution, and local supply to C-Stores, Super Stores, Power retailers, and Al Otaiba own Retail Chain. Moreover, the company has partnered with government, semi government and large businesses or organizations in the UAE. Al Otaiba operations crossed the borders of UAE through the presence of its widely reputed brands all over Middle East countries, North Africa, CIS and Indian Subcontinent markets. The company’s motto is to implant and integrate innovative technological transformation into the day-to-day life of people all over the world.
Sitecom is one of EMEA's leading and fastest growing brands for home networking and connectivity solutions. Sitecom makes no concessions to quality, performance, design and in particular user-friendliness. Simplicity is what Sitecom is all about. The Sitecom brand has a clear mission statement: to convert technical products into solutions which users can use immediately without any problems.
The company was established in 1998 and its head office is located in Rotterdam, the Netherlands. With 65 employees working in offices in six different countries, Sitecom is active in 18 countries in EMEA. Sitecom offers 200 innovative products, network solutions and computer accessories for use in the home and by small businesses.