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Cleveland Firmís New Creative Director Reflects Evolution of Agency Model - Point to Point, a Cleveland-based marketing and advertising firm, announces Greg Thomas as new creative director
Cleveland Firmís New Creative Director Reflects Evolution of Agency Model

 

PRZOOM - /newswire/ - Cleveland, OH, United States, 2010/09/28 - Point to Point, a Cleveland-based marketing and advertising firm, announces Greg Thomas as new creative director.

   
 
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After an exhaustive nationwide search, Point to Point, a Cleveland-based marketing and advertising firm has announced Greg Thomas as creative director.

As creative director, Thomas will guide the development of all agency content, as well as the creative thinking of the entire agency. He will be deeply involved in clientsí business challenges and will be a catalyst to helping the agency develop creative solutions to those challenges.

ďGreg represents an evolution in the agency landscape,Ē said Mark Goren, president at Point to Point. ďThe mystique that the creative process should be contained by one department is dead. Creative people and thought should flow throughout the agency, and a creative director should drive that thought.Ē

In his 28-year advertising career, Thomas has helped internationally recognized brands across a wide range of categories be more successful. Most recently, he was a practitioner-in-residence at Kent State University, leading the development of a creative curriculum and launching The Tannery, Kentís student-run marketing communications firm.

Founded in 1982, Point to Point (pointtopoint.com) is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each clientís unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit pointtopoint.com or follow us on Twitter @pointtopointinc.

 
 
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Cleveland Firmís New Creative Director Reflects Evolution of Agency Model

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Contact: Dominic Litten - PointToPoint.com 
866-979-5822 scuiksa[.]pointtopoint.com
 
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