Optimistic about expected sales growth in the next 12 months, Vietnam’s wooden and bamboo furniture suppliers are focusing on eco-friendly products with decorative adornments and finishes. This is according to the Vietnam Sourcing Report: Wooden & Bamboo Furniture.
The report features profiles of 35 export manufacturers with verified manufacturing and production capacity, plus descriptions, prices and packaging details for more than 125 popular export products ranging from sofa sets, beds and kitchen cabinets to gazebo and home furnishings.
It was produced by the non-profit Kearny Alliance (kearnyalliance.org) with the support of GlobalSources.com (NASDAQ: GSOL)
“Vietnam wooden and bamboo furniture suppliers are noted for combining craftsmanship and structural integrity to offer unique, Asia-inspired products that come in traditional designs and contemporary styles,” said Khiem Vu, manager of The Kearny Alliance’s Export Assistance Program.
“As the world’s sixth-largest producer of raw bamboo, the sector takes full advantage of its abundant, indigenous materials sourced locally and from the suppliers’ plantations to over exceptional value to buyers.”
Survey results outline target export markets, product and price trends, and capacity
In addition to industry overview and prices forecasts, the Report offers survey results from featured suppliers. High-level results show:
• 45 percent will target the EU, and 25 percent will focus the US market;
• 54 percent plan to develop models with more decorative elements and designs;
• 85 percent plan to increase quotes by up to 5 percent;
• 20 percent are adopting environment-friendly materials; and
• 95 percent are anticipating sales to grow of at least 10 percent.
Total annual export sales of the featured suppliers are more than $40 million. They employ more than 9,000 full-time workers, who can produce up to 6 million pieces a month.
Tran Quoc Khang, production manager of ISO 9001:2000-certified Nature Bamboo Company, said: “The past economic crisis did not affect us that much as we offer our main EU clients items in competitive price points and our unique original designs can attract loyal and new buyers.
“Our quotes are kept stable as we have a 200-hectare bamboo plantation that we use to serve our current production. This plantation also ensures we have a stable supply of raw materials for about 50 years.”
Report presents local trade associations that help facilitate buyer sourcing
“Buyers will see in the Report details of three trade organizations and handicraft associations that facilitate business interaction between local suppliers and overseas buyers,” Khiem said.
One featured organization, the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA), has more than 200 export-oriented supplier members. HAWA’s chairman, Nguyen Chien Thang, said: “We are ready to assist buyers select appropriate suppliers that match their budgetary and logistic requirements. We can also facilitate factory tours to verify manufacturing capabilities.”
Sourcing Reports for Vietnam, India, Cambodia, the Philippines and Indonesia
The Vietnam Sourcing Report: Wooden & Bamboo Furniture is one of a series of emerging market Sourcing Reports. Free previews and ordering information to purchase online for immediate download is available at chinasourcingreports.com/.
Other Sourcing Reports available online are:
• VIETNAM: Kitchenware, Bags, Baby & Children’s Toys & Garments, Footwear, Ceramic & Porcelain, Garments, Home Decor, Fashion Accessories, Lawn & Garden, Lacquer ware, Indoor & Outdoor Furniture;
• INDIA: Ceramics, Craft & Promotional Gifts, Glass & Metal Tableware, Fashion Accessories, Garments, Craft & Promotional Gifts;
• CAMBODIA: Silk Fashion Accessories;
• PHILIPPINES: Home & Garden Decor, Fashion Jewelry, Christmas Decorations, Indoor & Outdoor Furniture;
• INDONESIA: Indoor & Outdoor Furniture, Footwear;
• SOUTHEAST ASIA: Indoor & Outdoor Furniture.
The Indonesia Sourcing Report: Home Decor is expected to be published in October and will be available to purchase online.
About The Kearny Alliance
The Kearny Alliance (kearnyalliance.org), a US nonprofit foundation, partners with other international organizations to further its mission of “Aid through Trade”, to advance international development and poverty alleviation through trade-related business, education, training and applied research.
Key programmatic areas include:
• Livelihood development at the grassroots level: Through the social enterprise Export Service Centre (ExportServiceCentre.com) in Indonesia and Cambodia, the Kearny Alliance assists small producers who do not have the capacity to export direct to participate in the global economy. It estimates that in 2009 it created more than 3,800 jobs.
• Job creation for small & medium producers: Through the Developing Country Export Assistance Program (kearnyalliance.org/sourcingreports), the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of beneficiaries show that suppliers have received $772,000 in export orders, and they expect more than $5,500,000 to develop in 2010.
• Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam and mainland China to study in Hong Kong and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in 10 countries.
• Trade policy research: One major initiative is The Kearny Alliance – Arizona State University forums on China, trade and the world economic order (wpcarey.asu.edu/kearnytrade). At this high-level series of interlinked meetings – held in Phoenix and Beijing, culminating in an Online Forum in 2010 – policy makers, business leaders, and academics explore potential solutions to issues and challenges that will be mutually beneficial to China-US trade relations.